NAVIGATION

June 24, 2019

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron is the founder of FastPath Marketing and More Customers Academy. He works with tech-enabled companies, helping them find the fastest path to revenue with executive advising, business development coaching and consulting, as well as marketing and selling training. As an accomplished tech industry business leader and entrepreneur, Ron has served in top-level sales, marketing and business development roles ranging from emerging companies to global tech giants, including as the CEO of a venture-backed wireless startup. Ron is on the advisory board of the University of Florida’s two internationally recognized tech business incubators and writes a popular column on how to grow revenue in the award-winning Florida Trend business magazine. Learn more at www.FastPathMarketing.com.
Ron can be reached at 727-642-4246 or by email.

Articles by Stein:

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The goal of every business is to capture the target buyer's attention with a compelling message that leads to revenue. The "cha ching!" of the cash register or the buzz of your smartphone with an online payment confirmation are sweet sounds indeed.
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If you can tie your strategy and objectives to numbers, your actions will be hard to ignore.
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What's important to you and how can I help you get there? This question is the most important question you'll ever ask a customer.
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How often do you see an article screaming something like this: “21 Must-Have Tools for Your Businesses”? Maybe you're curious and check a few out. Yet you do nothing. You're thinking, don't fix what's not broken. Besides, you're too busy to chase a new shiny object anyway.
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What's important to you and how can I help you get there? This question is the most important question you'll ever ask a customer.
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It's a war on our senses and a contest for our attention. Yet you can't force, or capture, someone's attention -- instead, you have to pique their interest, captivate them. Captivate — the action of attracting and holding the attention or interest of someone — is the higher road to take, one where you'll win (most) every time.
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Even if the product or service you are selling is complex and full of whiz-bang features, be sure to speak to the specific outcomes and don't get mired in details, or you will bog the sale down.
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Understand what customers want before the cash register rings and then make the insights pay off. It all starts with the why of the people who buy.
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Do your customers love your products as much as you do? Do you love your customers the way you would love your best friend?
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