September 21, 2019

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron is the founder of FastPath Marketing and More Customers Academy. He works with tech-enabled companies, helping them find the fastest path to revenue with executive advising, business development coaching and consulting, as well as marketing and selling training. As an accomplished tech industry business leader and entrepreneur, Ron has served in top-level sales, marketing and business development roles ranging from emerging companies to global tech giants, including as the CEO of a venture-backed wireless startup. Ron is on the advisory board of the University of Florida’s two internationally recognized tech business incubators and writes a popular column on how to grow revenue in the award-winning Florida Trend business magazine. Learn more at www.FastPathMarketing.com.
Ron can be reached at 727-642-4246 or by email.

Articles by Stein:

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Discover what your audience is trying to get done, how they currently do this, and what would make life better.
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Break through doubt and cynicism by injecting humor into presentations.
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The goal of every business is to capture the target buyer's attention with a compelling message that leads to revenue. The "cha ching!" of the cash register or the buzz of your smartphone with an online payment confirmation are sweet sounds indeed.
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If you can tie your strategy and objectives to numbers, your actions will be hard to ignore.
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What's important to you and how can I help you get there? This question is the most important question you'll ever ask a customer.
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How often do you see an article screaming something like this: “21 Must-Have Tools for Your Businesses”? Maybe you're curious and check a few out. Yet you do nothing. You're thinking, don't fix what's not broken. Besides, you're too busy to chase a new shiny object anyway.
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What's important to you and how can I help you get there? This question is the most important question you'll ever ask a customer.
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It's a war on our senses and a contest for our attention. Yet you can't force, or capture, someone's attention -- instead, you have to pique their interest, captivate them. Captivate — the action of attracting and holding the attention or interest of someone — is the higher road to take, one where you'll win (most) every time.
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Even if the product or service you are selling is complex and full of whiz-bang features, be sure to speak to the specific outcomes and don't get mired in details, or you will bog the sale down.
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Florida Business News

Florida Trend Video Pick

What are microplastics? An expert breaks it down.
What are microplastics? An expert breaks it down.

In the early 2000s, scientists taking samples in open water looking for tiny organisms instead stumbled on something man-made – microplastics. What are microplastics? Lara Milligan, UF/IFAS Extension Pinellas County natural resources agent, breaks it down.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

What are your thoughts on the dockless electric scooter boom cropping up across Florida cities?

  • Good alternative for people without a car
  • Cheaper than public transportation
  • Requires more city regulations
  • Eco-friendly alternative
  • They litter city sidewalks and landscapes
  • Battery life questionable
  • Other (Please comment in comment section below)

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