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August 14, 2018

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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What's important to you and how can I help you get there? This question is the most important question you'll ever ask a customer.
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How often do you see an article screaming something like this: “21 Must-Have Tools for Your Businesses”? Maybe you're curious and check a few out. Yet you do nothing. You're thinking, don't fix what's not broken. Besides, you're too busy to chase a new shiny object anyway.
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What's important to you and how can I help you get there? This question is the most important question you'll ever ask a customer.
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It's a war on our senses and a contest for our attention. Yet you can't force, or capture, someone's attention -- instead, you have to pique their interest, captivate them. Captivate — the action of attracting and holding the attention or interest of someone — is the higher road to take, one where you'll win (most) every time.
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Even if the product or service you are selling is complex and full of whiz-bang features, be sure to speak to the specific outcomes and don't get mired in details, or you will bog the sale down.
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Understand what customers want before the cash register rings and then make the insights pay off. It all starts with the why of the people who buy.
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Do your customers love your products as much as you do? Do you love your customers the way you would love your best friend?
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Without happy, paying customers, you know what happens. Here's the rub -- you can't assume you know what's best for them. Take a deep look at who your customers are today and also think about what type of future buyers you want, and then break that down into segments.
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A look at how the Sid Martin Biotechnology Institute and ExportAction help businesses form a plan and follow through to success.
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Lee County trying to reverse algae tourism impact
Lee County trying to reverse algae tourism impact

As images of blue green algae and fish kills from local beaches continue to garner national attention, Lee County Commission is going on offense, investing one million dollars in an effort to convince visitors it’s still a good idea to travel to Southwest Florida.

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