Subscribe to Florida Trend

NAVIGATION

November 14, 2018

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein
Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

Untitled Document
Discover what your audience is trying to get done, how they currently do this, and what would make life better.
Read more »
Break through doubt and cynicism by injecting humor into presentations.
Read more »
The goal of every business is to capture the target buyer's attention with a compelling message that leads to revenue. The "cha ching!" of the cash register or the buzz of your smartphone with an online payment confirmation are sweet sounds indeed.
Read more »
If you can tie your strategy and objectives to numbers, your actions will be hard to ignore.
Read more »
What's important to you and how can I help you get there? This question is the most important question you'll ever ask a customer.
Read more »
How often do you see an article screaming something like this: “21 Must-Have Tools for Your Businesses”? Maybe you're curious and check a few out. Yet you do nothing. You're thinking, don't fix what's not broken. Besides, you're too busy to chase a new shiny object anyway.
Read more »
What's important to you and how can I help you get there? This question is the most important question you'll ever ask a customer.
Read more »
It's a war on our senses and a contest for our attention. Yet you can't force, or capture, someone's attention -- instead, you have to pique their interest, captivate them. Captivate — the action of attracting and holding the attention or interest of someone — is the higher road to take, one where you'll win (most) every time.
Read more »
Even if the product or service you are selling is complex and full of whiz-bang features, be sure to speak to the specific outcomes and don't get mired in details, or you will bog the sale down.
Read more »

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Harlem Globetrotter Jet Rivers visits All Children's in St. Pete
Harlem Globetrotter Jet Rivers visits All Children's in St. Pete

Harlem Globetrotter Jet Rivers brought some happiness and smiles to patients Monday at Johns Hopkins All Children’s Hospital, St. Petersburg. Rivers visited several patients and demonstrated various basketball tricks and moves in their rooms.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

What are you looking forward to most about the Thanksgiving holiday this year?

  • Cooking
  • Eating
  • Spending time with family and friends
  • Watching football games
  • Having the day off

See Results

Ballot Box
Subscribe