By Amy Connolly
TALLAHASSEE, Fla. — Florida Realtors® is drawing national attention for its in-house technology tools that have become staples for real estate professionals across the U.S. and Canada.
In a recent feature, RISMedia highlighted the association’s long-standing commitment to building practical, agent-focused technology. In developing these tools, Florida Realtors has positioned itself as “the quiet giant of real estate tech,” said 2025 Florida Realtors President Tim Weisheyer, broker-owner of Dream Builders Realty and dbrCommercial Real Estate Services in Central Florida.
“That’s what makes this story different. In an industry filled with hype, hyperbole and bravado, Florida Realtors has proven that long-term leadership in technology doesn’t always require a million-dollar marketing budget, but only focus, follow-through and a clear vision built with real estate professionals, by real estate professionals and for real estate professionals,” Weisheyer said.
Among the tools in the spotlight:
RISMedia noted that these tools are used daily by thousands of agents and brokers, demonstrating how member-driven innovation can shape the broader real estate landscape.