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Florida Diamonds
Carat Factory
A Sarasota company can manufacture diamonds as real as those that come out of the ground. Selling them, however, is a multifaceted problem.
[Photo: Jeffrey Camp] |
Crystals have begun growing at a rate of about half a carat a day. Within four days, they will be diamonds. Real diamonds. The Gemesis stones aren’t imitations or “simulants” like moissanite and cubic zirconia. They may emerge from machines, but they’re visually and chemically identical to those produced naturally.
“Everything that happens below ground in nature happens here — the only difference between our diamonds and mined diamonds is their origin,” says Britta Schlager, Gemesis’ marketing manager.
Just how do you make a real diamond in days? To see how Gemesis does it, click here for photo tour. |
How, for example, does Gemesis market a manufactured product in a way that establishes it as both identical to and different from its created-by-nature counterpart? More to the point, how does Gemesis prosper without bringing the very industry it’s a part of to its knees?