September 23, 2020

Corner Office

Knowing the Territory

Lynda Keever | 10/1/2007

Lynda Keever, Publisher

When you’re in an unfamiliar place, it’s good to have someone who knows the territory to help you get around. I travel frequently all across the state, and I know my way around lots of places. But sometimes it’s just more efficient to hire a driver so that I can work en route to my appointments and get where I need to be on time.

On a recent trip to Miami, I decided to try a new-to-Florida driver service offered by Avis that I’d read about in a travel industry magazine.

As part of the unique and convenient partnership between Avis and WeDriveU, Avis arranged to have a WeDriveU employee pick up my rental car at Miami International Airport and meet me curbside. It just so happened that I was the very first customer of WeDriveU in Florida. That’s why general manager Antonio Tremois himself picked me up.

Tony knew his way around, avoided construction delays, took all the shortcuts and got me to my appointments on time. He really knew the territory.

Knowing the “territory” is one of the traditional hallmarks of Florida Trend.

Florida is a state with many rapidly growing metro regions — each with its own interests, character and dynamics. Our job here at the magazine is to find what those regions have in common and keep them in touch with each other. Editor Mark Howard says that he and his staff are constantly working to “find the common threads and tie those competing, diverse regions together in a statewide context.”

Since 1958, the magazine has reported on the people and issues that have defined Florida and shaped its future — from Gov. Charlie Crist to Wayne Huizenga; from Tropicana to Tech Data; from small businesses to international conglomerates; from workers comp to tort reform.

We know that our state’s business and political decision-makers look to Florida Trend to learn what’s happening throughout the state — and even more to understand it. With our history and unique perspective, Florida Trend has made itself indispensable by providing the best forward-looking, in-depth reporting on Florida available anywhere. With the addition of the Daily Pulse section on our website and the popular daily eNewsletter, we enter our 50th year committed to providing you with the news you need to know about Florida today — and tomorrow.

I invite you to see all of the upcoming hot topics and special features highlighted in our 2008 Editorial Planning Calendar on pages 116 and 117. You’ll see that we’re kicking off 2008 with both the Industry Outlook and our annual CEO Trends Survey Report in January offering insight into what Florida’s top business
leaders think about the economy and important business issues in the year ahead.

New for 2008, we will focus our very popular research, technology and entrepreneurship coverage in a new column called “Cutting Edge.” And in September, stay tuned for Florida Trend’s special 50th Anniversary Issue. We’ll highlight important events in the state’s history and look ahead to Florida’s next 50 years.

Tags: Publisher's column, North Central

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