July 5, 2020

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50 Years Old and Still Brand New

Lynda Keever | 1/1/2008

Lynda Keever, Publisher
As Florida has grown and prospered, so has Florida business. Along with our readers and our advertisers, Florida Trend has been on an incredible adventure over the past 50 years, and it’s time to celebrate our impressive mutual achievements.

Magazines don’t make it to 50 years unless they’re continually new — and relevant — to readers and advertisers. Since 1958, Florida Trend has been the source you’ve trusted for business news, insight, forecasts, the latest on executive lifestyles, emerging industries, new players and everything that impacts business in the Sunshine State.

Florida Trend was there when the nation first rocketed into space from Cape Canaveral, making the Florida Space Coast a new global destination while the business explosion that followed changed the face of our state — and the world — for all time.

Florida Trend was there as the state’s young financial services industry exploded, becoming a national leader in mergers and acquisitions, personal wealth management and retail banking.

Florida Trend was there as tourism came of age and as the theme park was perfected. In 2006, 84 million visitors came to the Sunshine State seeking their own piece of paradise.

Florida Trend readers and advertisers know it’s not enough to know “that it happened” — in today’s business world leaders have to know “why it happened,” and that’s what Florida Trend has been delivering — every month — for half a century.

More than 200,000 readers a month depend on Florida Trend for the bigger picture — because they need the whole story to stay competitive in Florida’s fast-paced market.

Florida Trend’s 50th anniversary issue in September will focus not just on where we’ve been but where we’re going. It will celebrate our successes and concentrate on what will happen next: What’s the future of Florida’s economy? Who are the people who have made a difference in Florida’s past — and who’s poised to lead Florida businesses to new heights?

Florida Trend’s 50th anniversary issue is a chance for first-time advertisers to share the spotlight with the most successful businesses and business leaders across our dynamic state. It’s a chance for advertisers to reach a community of readers like no other — 92% of our readers are top executives, owners, managers and decision-makers; more than half of our readers (53%, in fact) are millionaires. And most important of all, 96% of them take action after they see an article or an ad in Florida Trend.

No other magazine digs deeper, covers every region of the state and is read by more respected movers and shakers than Florida Trend. And with our new online offerings, Florida Trend has become much more than just a monthly news source; we also deliver the most significant business news headlines daily at FloridaTrend.com.

As part of our anniversary celebration, we’ve chosen one great cover for every year we’ve been publishing and will highlight one of those covers each week throughout 2008 on our website. While you’re online, it’s easy to sign up for the Daily Pulse, our daily eNewsletter containing a must-read digest of the most important business and political news in Florida.

As Florida business continues to evolve, we’ll be right there covering it all. In depth. In every region. Every day.

Tags: Publisher's column, North Central

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An overview of the features and articles in this month's issue of Florida Trend.


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