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Salt Life Continues Growth, Announces New Planned Store Openings
Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, announces five new owned retail store openings for its beach lifestyle brand, Salt Life®. Salt Life® storefronts in Florida, South Carolina, and Alabama are expected to open early next year to meet the continued strong demand for the brand in coastal communities and beyond. These strategic additions follow years of tremendous growth across the U.S. and provide opportunities to deepen Salt Life’s footprint in key markets, expanding the brand’s reach to a broader set of consumers who embrace the ocean lifestyle.
“Engaging face-to-face with Salt Life consumers is monumental in igniting a passion for the ocean lifestyle,” said Jeff Stillwell, President of Salt Life. “The success of our existing storefronts has propelled our retail efforts forward and we are thrilled to continue meeting both new and existing customers in Florida, South Carolina, and Alabama.”
New doors in Ft. Lauderdale, Boca Raton and Sarasota, Florida, Hilton Head, South Carolina and Foley, Alabama will add to the brand’s nationwide owned retail footprint. Earlier this year, Salt Life announced new store openings in Myrtle Beach, South Carolina and Texas City, Texas. The Myrtle Beach location opened to the public in September with strong initial results, and the Texas City location is set to open to the public in November of this year.
“Year after year, Salt Life retail stores consistently exceed sales and operating performance targets,” commented Robert W. Humphreys, Chairman and CEO of Delta Apparel, Inc. “These additional branded retail doors will offer a dynamic setting for consumers to engage and interact with the Salt Life brand and experience the beach lifestyle that resonates with such a large and growing audience.”
