"Becoming a force for good is not a ‘check the box’ activity."
We’ve all heard someone say put your money where your mouth is.
It’s not clear if anybody ever told Jared Meyers that, but even if they didn’t, he did it anyway.
Meyers, 45, is the founder and chairman of St. Petersburg-based Salt Palm Development and Legacy Vacation Resorts and an advocate —apostle, really — for B Corporations.
B Corporations, also known Public Benefit Corporations, are “businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose,” according to B Lab, a global network of B Corporations.
Basically, B Corps are companies created with altruism built into their DNA. In Meyers' view, that means corporations have a responsibility to the communities they abide in and to the larger world.
Read more at the Busiess Observer