President of Tallahassee-based Bascom Communications, Sarah Bascom
Sarah Bascom has made a name by coupling aggressive advocacy with a modest, low-key style.
Worried that a surcharge could cripple its business, Dosal Tobacco hired more than a dozen Tallahassee lobbyists and Sarah Bascom, a former GOP communications aide who had just opened her own public relations and media consulting shop. Bascom advised the company to shut its plant for a day or so and bus 200 employees up to Tallahassee to confront lawmakers. She had “Save Dosal” T-shirts made and less than 48 hours later “marched all of them into the Capitol to explain the impact of taxing one company,” Bascom recalls.
This story also features expert opinions, business briefs and people in the news: Bascom Communications and Consulting; Mike Murphy; Todd Harris; David Jolly
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