"We didn't know what we didn't know."
Boat shows, by their nature, are tactile experiences. Shoppers clamber aboard the vessels for sale, poking and prodding at all the latest bells and whistles.
So for a company like Clearwater-based MarineMax (NYSE: HZO) that relies on boat shows to boost sales, the COVID-19 pandemic has, understandably, been a huge setback.
To keep interest in its boats and yachts steaming along at a time when people are encouraged to stay at home as much as possible, MarineMax has created what it calls a Virtual Yacht Expo that allows it to hold online walkthroughs and chats with industry experts via Facebook and YouTube. The content also includes webinars about boat financing and how to find the ideal vessel.
Read more at the Business Observer