Organic, non-GMO stevia supplier Pyrue Brands has sweet success
If you see a sugar-free energy drink or soda containing organic stevia at the grocery store, there’s a good chance the sweetening agent came from Naples-based Pyure Brands. “Sugar-free products have a stigma of being bad-tasting or using chemicals. That’s not our M.O. We’re going to use the best ingredients and actually make it taste good,” says founder Ben Fleischer.
This story also features expert opinions, business briefs and people in the news: Ben Fleischer
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