"It’s dangerous to assume everything is great. You guys have to be hungry, just like we have to be hungry."
Daytona Beach tourism leaders want time to consider other potential options before renewing the contract of the Brandon Agency, the marketing company that created the destination’s “Wide.Open.Fun.” promotional campaign.
After a lengthy, wide-ranging discussion that consumed the bulk of a four-hour meeting on Wednesday, the board of directors of the Halifax Area Advertising Authority tabled a motion to approve a one-year extension of the marketing contract for the Myrtle Beach, S.C.-based firm.
Instead, the board agreed to devote a Feb. 19 workshop session to additional debate about potentially embarking on a search for a new marketing company. The topic will be considered again at the HAAA’s next board meeting on March 18. The firm’s current contract runs through September.
Read more at the Daytona Beach News-Journal