May 24, 2020

Up Front - The Publisher's Column

A Fresh Look for 2020

David Denor | 12/26/2019

You may have noticed a new look to the cover of this month’s Florida Trend. We updated our logo and tagline — our previous logo and tagline had been in use since 2006. After 14 years, it was time for a refresh — just in time for the new year. The new logo delivers a fresh, streamlined and sophisticated look. Our new tagline, Florida’s Business Authority, conveys strength, integrity, consistency and expertise — across all media, from print to events to online.

The magazine remains our backbone, but Trend is about much more than print these days. In addition to the 12 monthly issues of our magazine, we publish five annual specialty publications. Nearly every month, we hold events — roundtable discussions that bring together the state’s leaders to discuss issues important to Florida.

We also have an extremely strong website that delivers nearly 1 million page views per month. Our daily morning and afternoon business eNews alerts have more than 45,000 subscribers each, and five weekly industry eNews alerts focus on health care, education, real estate, small business and movers and influencers.

If you are not receiving our eNews alerts, I encourage you to sign up. They’re all free and provide a terrific source for staying on top of Florida’s business news. Sign up at

Speaking of good news sources, this month’s 2020 Economic Outlook issue is full of insights from business leaders throughout Florida. You’ll find statistics and trends involving employment, demographics and key economic sectors in all regions of the state.

January is also our legislative preview issue. Our editorial team identified issues and lawmakers to watch in the months ahead.

And our Economic Backbone feature this month focuses on the latest therapies and advancements from Florida’s leading cancer care institutions and researchers.

Anchoring this issue is a special feature focusing on Tallahassee and Leon County. You’ll learn about the region’s major business sectors, including workforce, education, health care, transportation, lifestyle, sports and recreation and arts and culture. Reading the section will give you a whole new understanding and appreciation for all that is happening in Tallahassee and Leon County.

During 2020, Florida Trend will be publishing its 12th annual Best Companies to Work for in Florida survey results (endorsed by the HR Florida State Council, the state affiliate for the Society of Human Resource Management). This feature helps Florida companies find out how they rank in pay, benefits, career training/development, leadership and job satisfaction. There is no cost to participate, and the 100 top companies (across small, mid-sized and large categories) will receive statewide recognition in Florida Trend’s August issue. Register at by Jan. 24.

I sincerely hope 2019 finished as you had hoped and expected and that 2020 brings you continued success.

— David Denor, Publisher


See other stories from Florida Trend's January issue.

Get Florida Trend's January magazine – print or digital. Select from these options:


Access Article Now!


Get a single DIGITAL copy of this issue



Get a single PRINT copy of this issue

plus $3 postage & handling


One year in PRINT

plus a FREE gift!


One year DIGITAL

plus a FREE gift!


One year Combo

plus a FREE gift!


If you are already a print subscriber,
to your existing subscription here!
(or call our office at 727-892-2643)

* offer valid for new subscribers only

Tags: Publisher's column, Feature

Digital Access

Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

Fort Lauderdale gyms reopened briefly before ordered to close
Fort Lauderdale gyms reopened briefly before ordered to close

Fort Lauderdale gyms The Fitness District and CrossFit Increase open following strict guidelines on Wednesday, May 20, 2020. Mayor Dean Trantalis would order them to remain closed later that evening.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Would you support voting by mail as an alternative to voting in person on Election Day if the coronavirus pandemic continues?

  • Yes absolutely!
  • No way!
  • Undecided

See Results

Florida Trend Media Company
490 1st Ave S
St Petersburg, FL 33701

© Copyright 2020 Trend Magazines Inc. All rights reserved.