February 24, 2024

Up Front - The Publisher's Column

More than a Florida business magazine

David Denor | 5/28/2019

I am often asked my thoughts on the future of the media industry. I tell people that every industry has its challenges. It is not so much what is happening in a particular industry that really matters as much as it is about what we are doing to impact the one that we are in.

The media industry has had to reinvent itself over the years — not unlike other industries. Reinvention, I believe, should start with customer service. How are you engaging with your customers? Are you listening to their needs? Are you providing the products and services that they find valuable?

Florida Trend has positioned itself successfully in the market for more than 60 years. Its success stems from strong customer service and staying true to our core mission — providing relevant, unbiased content at the highest levels of editorial integrity. By providing this level of service, we are helping our readers succeed.

Staying true to that core mission, while realizing we need to constantly evolve, is what makes our work challenging and exciting. Our team is focused on the needs of our readers and dialed into the trends that are happening throughout our industry. This is why Florida Trend looks and feels a bit different than it did even a few years ago.

I like to say we are no longer a publishing company; we are a media company. We communicate, engage and interact with you, our readers, the way you want to absorb our content. To help you succeed, we have made it our mission to deliver to you the most relevant news and information the way you want to receive it.

At your request, today Florida Trend delivers its content across many platforms. Our 12 monthly print issues are delivered to more than 250,000 readers each month. Each print issue is reproduced for our digital subscribers. We also have a strong social media audience that likes our content delivered across different social platforms.

In addition to our monthly issue, we produce four annual magazines and websites:

- Florida Small Business

- NEXT, A Guide for Life After High School in Florida

- Business Florida, Economic Development Opportunity Guide

- Florida 500, Florida’s Most Influential Business Leaders

FloridaTrend.com is a dominant digital force. Our site draws nearly a million page views a month and more than 160,000 unique visitors. We have daily morning and afternoon late-breaking news alerts delivered to nearly 48,000 subscribers. We also have five weekly eNewsletters (Small Business; Health Care; Education; Real Estate; and Movers & Influencers) each delivered to a subscriber audience of nearly 20,000. All together, we deliver more than 3.5 million news alerts to our digital subscribers each month.

As part of staying current and in touch with the business community, the editorial staff and I meet several times a month with executives across the state to discuss business trends, economic drivers and industry news that we need to keep our eyes on.

As you and your industry evolve, you can rest assured that Florida Trend will continue to evolve as well — delivering the vital news and information you need in the format of your choice.

— David Denor, Publisher


See other stories from Florida Trend's June issue.

Get Florida Trend's June magazine – print or digital. Select from these options:


Access Article Now!


Get a single DIGITAL copy of this issue



Get a single PRINT copy of this issue

plus $3 postage & handling


One year in PRINT

plus a FREE gift!


One year DIGITAL

plus a FREE gift!


One year Combo

plus a FREE gift!


If you are already a print subscriber,
to your existing subscription here!
(or call our office at 727-892-2643)

* offer valid for new subscribers only


Tags: Publisher's column, Feature

Florida Business News

Florida News Releases

Florida Trend Video Pick

Mobile food truck provides fresh, free fruits and vegetables in Progress Village
Mobile food truck provides fresh, free fruits and vegetables in Progress Village

Hillsborough County and Feeding Tampa Bay are partnering with a local organization to provide healthy and fresh food in Progress Village. The Grow My Giving Mobile Fresh Market truck will provide free fruits and vegetables twice a month through at least September.

Video Picks | Viewpoints@FloridaTrend

Ballot Box

Are you better off financially than you were one year ago?

  • Yes
  • No change
  • I am in a worse financial situation
  • Unstable finances/On shaky ground

See Results

Florida Trend Media Company
490 1st Ave S
St Petersburg, FL 33701

© Copyright 2024 Trend Magazines Inc. All rights reserved.