August 25, 2019

Press Release

Holiday Shopping Remains Robust in Florida, as Peak Season Enters Final Week

All indications show that Florida's holiday shopping season is in line with the national average of a 4.3% increase so far over 2017, and is on track to exceed FRF's prediction of a 4.5% increase

| 12/18/2018

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 80 years, feels confident its prediction of a 4.5% increase in holiday shopping sales over 2017’s numbers will come to fruition if not exceed it. With just one week left before Christmas, Florida’s retailers are experiencing the benefits of a healthy state economy with more residents employed.

“With so many positive economic indicators driving Florida’s economy, particularly our 10-year low unemployment rate, we expected this holiday shopping season to be robust, and so far it’s exceeding our expectations and those of our members,” said FRF President/CEO R. Scott Shalley. “We were worried about what the record high online spending during the Thanksgiving holiday stretch would mean for December, but with stores full of shoppers and millions of online orders being filled each day, it looks like our strong start may be met with an equally strong finish.”

FRF’s partners at the National Retail Federation said sales are up 4.3 percent nationally over the same period a year ago, and up 5 percent for the entire year so far. FRF predicted a 4.5 percent increase during the holiday shopping season thanks to numerous positive statewide economic indicators including the lowest unemployment rate in more than a decade, strong consumer confidence, record-breaking tourism, a hot housing market and more shoppers with more money to spend.

Consumers are expected to spend a record $1,007.24 on gifts this holiday season, which is up considerably over 2017’s total of $967, which was the previous record. Consumer spending accounts for 75 percent of Florida’s gross domestic product totaling $155 billion each year. In particular, the holiday shopping season accounts for 20-40 percent of a retailer’s annual sales and steady year-over-year sales shows increasing economy stability. Florida’s retail industry totals more than 270,000 businesses which employ 2.7 million Floridians, and is responsible for one out of every five jobs.

The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. For more information, visit the FRF websiteand follow FRF onFacebook and Twitter

Digital Access

Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

Costco opens to much fanfare in Bradenton
Costco opens to much fanfare in Bradenton

They arrived early. Some for the hard-to-get Van Winkle bourbon. Or maybe the $5,299.99 Chanel handbags. Others came for the deals on necessities such as bottled water and toilet paper. Whatever their mission, a universal priority seemed to be to try the generous food samples that beckoned at the new Bradenton Costco.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

If you had the option to switch to a doctor who provides remote telehealth services via text, email or videos, what would be the main reason why?

  • Ease of access to health care provider
  • Faster service
  • Reduced costs
  • Time saver
  • Prescription renewal
  • Other

See Results

Florida Trend Magazine
490 1st Ave S
St Petersburg, FL 33701

© Copyright 2019 Trend Magazines Inc. All rights reserved.