April 26, 2024

Press Release

AutoNation Launches Digital Partnership with Fair

| 11/15/2018

FORT LAUDERDALE, Fla., Nov. 15, 2018 -- AutoNation, Inc. (NYSE: AN), America's largest automotive retailer, today announced a partnership with Fair, the nation's fastest growing car subscription company. Together, the companies are providing a completely new digital experience that enables consumers to get access to certain used and certified pre-owned vehicles at AutoNation dealerships, all on their mobile device.

AutoNation's selection of Fair as a strategic partner signals the company's continued commitment to emerging technologies and its constant focus to provide peerless customer experiences. Fair introduces a new way to get access to a vehicle—a month-to-month subscription model that lets consumers shop and sign for a car directly through the Fair app from anywhere.

With Fair, AutoNation dealerships gain a new sales channel that matches car shoppers with the inventory that best fits their needs. Fair's subscription model offers consumers the ultimate flexibility in personal transportation, allowing them to keep a car as long as they want it and walk away at any time without penalty. Every Fair car comes with a limited warranty, routine maintenance, and roadside assistance included. Consumers can also add insurance, extra miles or excess wear-and-tear protection at checkout and bundle it all into one simple, transparent monthly payment.

"We're absolutely delighted to build this strategic partnership with AutoNation, the leading automotive retailer in the U.S. with an unwavering commitment to the used car sector and its customers" said Georg Bauer, Fair's Co-founder and Chairman. "We're putting digital capabilities to work that allow customers to shop for vehicles and transact on them from the convenience of a smartphone. We're focused on making getting a car as easy as streaming a movie."

"The innovation of Fair's model is unique," said Mike Jackson, AutoNation's Chairman and CEO. "We are excited about the potential of this partnership to give our customers an alternative to traditional ownership via Fair's subscription model, which lets customers return their cars when desired. From a dealer's perspective this will help increase the velocity of the used car business while also enhancing our access to new customer groups."

AutoNation will begin rollout in California this month. Together, both companies will continue to transform and modernize customer experiences. Jackson and Bauer previously worked together, leading Mercedes-Benz USA as CEO and President and Mercedes-Benz Credit Corporation as CEO, respectively.  

Florida Business News

Florida News Releases

Florida Trend Video Pick

PSTA announced electric fleet plan
PSTA announced electric fleet plan

The Pinellas Suncoast Transit Authority is going all-electric after receiving a $1.5 million grant.

Video Picks | Viewpoints@FloridaTrend

Ballot Box

Do you think recreational marijuana should be legal in Florida?

  • Yes, I'm in favor of legalizing marijuana
  • Absolutely not
  • I'm on the fence
  • Other (share thoughts in the comment section below)

See Results

Florida Trend Media Company
490 1st Ave S
St Petersburg, FL 33701
727.821.5800

© Copyright 2024 Trend Magazines Inc. All rights reserved.