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Monday's Afternoon Update
What you need to know about Florida today
Profit up 51 percent at Florida’s banks and thrifts
Florida’s financial institutions racked up another strong earnings performance in the second quarter. The state’s 121 banks and thrifts earned a combined $499 million in the April-June period, a gain of $168 million, or 51 percent, over the previous year, according to data released last week by the Federal Deposit Insurance Corp. More from the Sarasota Herald-Tribune.
Sales and Marketing Advice
How to measure the ROI of your marketing efforts
Marketing has many facets: strategy, awareness building, positioning and messaging, target audience engagement, product expertise, customer training, public relations, lead generation, prospect nurturing, product launches, presentations, content creation, events, investor and analyst outreach, and much more. Read Ron Stein's full column here.
For a lark, and some funding, city of Mayo changes name to 'Miracle Whip'
The town of Mayo is dressing up its name, at least for a few days. The small north-central Florida town has changed its name to "Miracle Whip," as part of a branding prank to draw attention to the city and the Kraft Heinz salad dressing product. More from USA Today and the Tampa Bay Times.
Miami-based El Dorado Furniture opens in Naples with three more locations in the works
El Dorado Furniture was founded in 1967 after the store’s founder, Manuel Capó, escaped Cuba with two of his sons on a sailboat during the Castro regime. Since then El Dorado Furniture has grown to more than 1,000 employees and has 13 showrooms and three outlet centers in Florida, including eight stores in Miami-Dade County. More from the Naples Daily News.
Cyber-threats abound as Florida gets ready to vote
Tuesday's primary is a dry run for democracy in a tense time of cyber-threats. It will be the most thorough test of voting operations since Russian operatives tried to hack Florida voting rolls before the 2016 presidential election. More from the Tampa Bay Times.
dba Florida
Partnerships
A partnership exists when two or more persons co-own a business and share in the profits and losses of the business. Each of the co-owners or partners contributes something, usually money or real property, to the business endeavor.
» More from Florida Small Business.
Business Profile
Jupiter Outdoor Center
Nature beckoned Rick Clegg to come and play in the woods near his childhood home in Connecticut. Now nature serves as the backdrop for Clegg’s growing business — and a burgeoning source of tourism in Jupiter. Clegg, the owner of Jupiter Outdoor Center on Love Street, across from the Jupiter Lighthouse, is expanding his company.
» Read more from the Palm Beach Post.
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