NAVIGATION

March 26, 2019

Press Release

Florida seniors earned $150 million through Airbnb in 2017

| 4/26/2018

TALLAHASSEE, FL -- Airbnb Florida, the Sunshine State’s leading community driven hospitality company, released a report today documenting the economic impact of home sharing and vacation rentals for Florida’s senior community.

In Florida, over 45% of Airbnb’s 40,000+ hosts are seniors. Floridian seniors earned over $150 million through the Airbnb platform in 2017, indicating the capacity of home sharing to produce supplemental income for older generations and sustain retirement.

“We’re happy to see seniors throughout our state utilizing technology to take full economic advantage of their properties and sustain their retirements,” said Jeffrey S. Bragg, Secretary of the Florida Department of Elder Affairs. “Under the Scott Administration, we will continue to support the efforts of private sector platforms like Airbnb to facilitate economic opportunities for older Floridians.”

Southwest Florida is the most prominent Florida hub for senior hosts, with over 50% of hosts in the region ages 55+ and up. Throughout all of Florida, seniors account for the fastest growing and the best reviewed Airbnb host demographic.

“Many older Floridians are realizing that sharing their home provides benefits like preventing isolation, which itself is a significant risk to physical and mental health, while offering the opportunity to continue to learn and grow by encountering new ideas and cultures that come from interaction with other people,” said Jeff Johnson, AARP Florida State Director. “Several models of home-sharing, from online platforms to old-fashioned roommate-hunting, provide the additional benefit of revenue or cost-sharing for older home owners, allowing them financial security and the ability to age in place.”

Airbnb Florida Senior Data

  • Florida seniors earned $150 million through sharing their homes in 2017

  • Over 18,000 Florida seniors share their homes or a vacation rental through Airbnb

  • Seniors are the most prevalent age demographic of Airbnb hosts in Florida

  • Seniors are the fastest growing age demographic of Airbnb hosts in Florida -- with 46% year-over-year growth in total senior hosts

  • Seniors are the best reviewed Airbnb hosts in Florida -- 85% receive 5-star reviews

  • Females account for 60% of Airbnb’s Florida host community - the highest proportion of any other age demographic

  • The typical Florida senior host earns $6,400 a year in income through Airbnb

Cities Where Over 50% of Airbnb Hosts are Seniors

  • Fort Myers Beach -- 65% of Airbnb hosts are seniors

  • Bonita Springs - 64%

  • Saint Augustine - 63%

  • Cape Coral - 61%

  • Marco Island - 60%

  • Naples - 59%

  • Fort Myers - 53%

  • Panama City Beach - 50%

  • Daytona Beach - 50%

About Airbnb
Founded in 2008, Airbnb is a global travel community that offers magical end-to-end trips, including where you stay, what you do and the people you meet. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb’s accommodation marketplace offers access to millions of places to stay in more than 191 countries, from apartments and villas to castles, treehouses and B&Bs. With Experiences, people can see a different side to a destination through unique, handcrafted activities run by locals, while a partnership with Resy provides access to the best local restaurants in selected countries. All of this is brought together in one easy-to-use and beautifully designed website and app.

Tags: Travel & Tourism

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