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Press Release
Fresco y Más Expands to Central and West Florida
Southeastern Grocers introduces popular Hispanic banner in two new markets
JACKSONVILLE, Fla. --Today, Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie stores, announced plans to expand its Fresco y Más Hispanic banner beyond South Florida and open three new locations in Orlando and Tampa, Florida.
The expansion of Fresco y Más reflects Southeastern Grocers’ commitment to its customers and to ensure the unique tastes and needs of the local community are available in their neighborhood grocer, with items and amenities authentically tailored to their neighborhood.
Anthony Hucker, President and CEO of Southeastern Grocers said,“Our customer and associate responses to Fresco y Más have been extremely positive and we’ve been successful in tailoring each Fresco y Más store to the need of the individual communities.
“We are confident that now is the time to introduce Fresco y Más into Central and West Florida neighborhoods and offer those customers an authentic Hispanic grocery store experience. We are excited to give our loyal customers a store they can count on while providing exceptional service and quality products.”
The new Fresco y Más locations include:
- 8424 Sheldon Road, Tampa, FL 33615
- 4056 N. Armenia Ave., Tampa, FL 33607
- 7382 E. Curry Ford Road, Orlando, FL 32822
The new Fresco y Más locations will open in April to offer customers in Orlando and Tampa an authentic Hispanic grocery store that delivers better value, an enhanced shopping experience and an improved product assortment with hundreds of new Hispanic items.
The first Fresco y Más location opened its doors on June 15, 2016 in Hialeah, Florida, providing customers an authentic Hispanic shopping experience with products and services that meet the needs of the community. With the addition of the new locations, the Fresco y Más banner will grow to a total of 25 locations. Customers can visit www.frescoymas.com for individual store locations and hours of operation.
About Fresco y Más
Founded in 2016, Fresco y Más grocery stores serve Hispanic communities throughout South Florida. Fresco y Más is a subsidiary of Southeastern Grocers, which is one of the largest supermarket chains based in the Southeast. For more information, please visit www.frescoymas.com and www.segrocers.com.
About Southeastern Grocers
Southeastern Grocers, LLC, (SEG) parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one of the largest conventional supermarket companies in the U.S. SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers. For more information, visit www.bi-lo.com, www.frescoymas.com, www.harveyssupermarkets.com and www.winndixie.com.
