October 1, 2020

Up Front - The Publisher's Column

Saying ‘Goodbye, hello' to staff at Florida Trend

Andrew P. Corty | 11/28/2016

Longevity is our middle name. And no one has more tenure at Florida Trend than Lynn Lotkowictz, who retires this month after a string of 36 successful years.

Lynn, who grew up in the New Jersey/ New York area, came to Florida in the late 1970s with her husband, Bill. She started at Florida Trend in 1980.

During her decades here, Lynn handled sales and marketing in virtually every region of Florida. She started as ad coordinator and then took on classified advertising, before adding territories and later national accounts. Finally, she has performed beautifully as sales director overseeing the entire operation.

Meanwhile, she followed a personal path familiar to many of us. She gave birth to a son, who grew up, married and produced a grandson, who is the apple of Lynn’s eye. She and Bill moved downtown, part of the urban trend that we know so well.

Lynn has seen much change in the media industry — consolidation plus the growth of digital. She’s also had a firsthand view of how Florida has developed and how the rest of the nation views what’s become the third-largest state.

Lynn Lotkowictz
Lynn Lotkowictz

On behalf of Florida Trend, Lynn has joined Enterprise Florida mission trips to Chile, the Dominican Republic and Spain. On her own, she’s traveled to Bhutan, Morocco, Tanzania and many more countries.

Most recently, Lynn has spent time working with the Global Volunteers program in her familial homeland of Crete, Greece, where she just finished her third stint. That group sends teams to several countries to work with children and provide essential services. I’m sure that will be a focus for Lynn after January.

Lynn’s parting gift to Florida Trend is introducing us to David Denor, who joined the magazine this summer to lead revenue efforts going forward.

David has a distinguished media background, with stints in his hometown of Milwaukee in both sales and the digital agency business. His longest tenure has been with a fine organization known as Crain’s Chicago Business, where he led business operations in print advertising, digital sales and custom publishing.

David Denor
David Denor

David and his wife have four children. The eldest is finishing college in Chicago; one is completing high school and is already accepted into a Florida university; and two are in high school in Pinellas County.

In just a few short months, David has visited our clients and readers in Jacksonville, Tallahassee (twice), Orlando, Fort Lauderdale, Miami and Tampa Bay. He has more trips planned to fill out his understanding of all things Florida.

So while we say goodbye to our longtime friend Lynn Lotkowictz, we also say hello to our new friend David Denor.

The Golden Spoon Awards appear in Florida Trend for the 49th consecutive year. Restaurant editor Chris Sherman notes that traditional whitetablecloth temples are being challenged by smaller, more casual formats. See all 142 winners here.

Fitness Update: I am planning to run in the Thanksgiving Day Turkey Trot along with 17,000 of my close friends. But the race is after press time, so details will be in next month’s issue..

— Andy Corty


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