" You go in a lot of the competition and it's like Russian roulette. There's really nobody doing it well at this price point."
-- Hilton CEO Chris Nassetta
Hilton is launching a new hotel brand, focusing on budget travelers looking to spend $75 to $90 a night.
The new brand, named Tru, aims to compete with economy and midscale chains like Comfort Inn, Fairfield Inn and La Quinta.
Read more at the AP.












