" Brownie was arguably the most important American businesswoman of the twentieth century."
-- Bob Kealing, author of the book Tupperware Unsealed: Brownie Wise, Earl Tupper and the Home Party Pioneers
In 1948, Earl Tupper introduced a new brand of airtight containers called Tupperware that allowed for food to be preserved and stored for longer periods of time.
No one really cared.
A woman named Brownie Wise came up with a marketing strategy that involved hosting home parties to demonstrate the many uses of Tupperware in a fun setting. She would train other women to host parties themselves, providing them an opportunity to earn money based on their sales.
Read more at Florida Today.