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August 14, 2018

Up Front - The Publisher's Column

Florida's strong growth

Andrew P. Corty | 8/27/2015

Florida has passed the 20-million mark and now is the third most populous state. We know that.

But do we realize the implications of this growth that is projected to continue — pushing Florida’s population to more than 25 million in just two decades?

In this edition, Florida Trend looks into these demographic issues. How many more houses, roads, schools, jobs, hospitals, fast-food restaurants and even jail cells will Florida need?

And what will be the make-up of our citizenry? The answer — more older residents and more minorities, so many that non-Hispanic whites will be a minority 25 years from now.

While some of us welcome this diversity, others huddle with their look-alikes. Florida will remain an amalgam of cities and regions, each with its own distinctive character.

Sarasota is evolving with the arrival of a young “creative class” of entrepreneurs who are diversifying the city’s economic and demographic base. The appeal for the younger set is the same as for older residents — a high quality of life enhanced by first-rate restaurants, arts and beaches.

Please read the profile on Sarasota starting on page 48. You might be surprised to learn that the Tervis Tumbler on your table is made here or that the city is home to Boar’s Head and the Roskamp Institute and its neurological research.

2015 has been another great year for Florida Trend. Circulation is at new heights. We now have some 250,000 readers. More than 1,000 subscribers receive the magazine digitally, and that number has grown each month since inception last year.

Meanwhile, Florida Trend has won editorial/art awards from three professional organizations.

The Florida Magazine Association, meeting in Orlando, honored Trend with four awards including:

» Gold “Charlie” Award for Best Overall Magazine

» Gold “Charlie” Award for Best Overall Design

» Silver for Best Overall Writing

» Silver for Best Magazine Website

Meeting in New York City, the American Society of Business Publication Editors recognized Florida Trend seven times.

The magazine received three national awards:

» Gold: Around the State (news)

» Silver: Jason Garcia for “Domino Effect” (state politics)

» Bronze: Amy Keller for investigative work on diploma mills

In addition, Florida Trend is a finalist for several regional ASBPE awards:

» Daily Pulse e-newsletter in general excellence; Mike Vogel for his profile of Miami, and for a piece on the Avon Park bombing range, Mark Howard for his editor’s column.

The Alliance of Area Business Publications noted Florida Trend five times:

» Gold: Daily Pulse e-newsletter (“an engaging experience for the subscriber”)

» Bronze: Feature layout, “Domino Effect” ( making a “lot of disparate information highly readable”)

» Bronze: Photography and Illustration by Gary Bernloehr and Jason Morton (“excels at portraiture”)

» Bronze: Feature, Publix vs. Walmart (“relevant to business insiders and consumers”)

» Bronze: Mike Vogel’s entire body of work that “digs deeply into subjects.”

That’s a bucket load of compliments, but none is greater than the loyalty of our readers. Thank you.

— Andy Corty


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