NAVIGATION

March 26, 2019

CEO Sounding Board

CEO Sounding Board: How did you get the idea to start your company?

Mike Vogel | 1/31/2014

"My family owned a property where the business is right now. My father was building custom homes. I was working with him out of school the frst year. A fabricator across the street said, ‘You have this perfect property.' The area is designated as a tile and marble district. ‘Why don't you open a stone business?' That was in 2001. Right now we're 85 employees. We have four locations. Business is doing well. Like anything else, you have to go three extra miles instead of the extra mile to satisfy every customer."

"I loved creating things people would buy. When my daughter was small — I have three girls — I wanted to create a product for her to wear. We did cotton clothing. When my last daughter was born (in 1995), I thought, ‘My passion is not clothing.' I went to a pottery studio to have some handprints fred. I saw some (raw clay) dinner plates there. I painted names on the plates and different designs and had them fred.

I knew when the orders started mounting that this was something people wanted. We are gunning for $8.2 million (in 2013 revenue)."

"My mother (Sue Trover) was in real estate a long time. The British would come in for a vacation home, and she would sell them a home and refer them to a management company that would maintain the home and book it. They would come back to her unhappy. I was transitioning out of another business and was looking for another opportunity. It wasn't very capital intensive; that was part of the eureka moment. We're at $20 million annually with sister companies. Our goal is 10 destinations by 2017."

Tags: Trendsetters, CEO Sounding Board

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

WWII Eau Gallie B-24 bomber crash that killed 10 airmen marks 75th anniversary
WWII Eau Gallie B-24 bomber crash that killed 10 airmen marks 75th anniversary

South Florida Historical Society Secretary James Cox has researched the story of a B-24 bomber that crashed in Eau Gallie in March 1944.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

What are your thoughts on the recent passing of the school safety bill allowing armed classroom teachers?

  • I fully support the bill
  • I support the bill as long as there is extensive training
  • I prefer a trained professional
  • I am fully against the bill

See Results

Ballot Box
Subscribe