"I go to sleep with it, and I wake up feeling great."
For the Miami-based company Zensah, it only took the approval of one Heat star to score its first official customer.
By late 2003, Ze’ev Feig, a Cuban American born and raised in Miami, had found a way to combine seamless stitching to tight shorts and shirts made out of nylon. The resulting “seamless compression-wear” was designed to increase blood circulation and oxygen in the muscles, lessening muscle fatigue and enhancing recovery.
“I gave it [compression shorts prototype] to the assistant athletic trainer of the Miami Heat, and he gave it to a then-unknown rookie player, Dwyane Wade,” said Feig, 40, the company’s founder and CEO. “He liked it, and they wanted more for the team.”
That was the beginning of Zensah. The company, whose name derives from the Italian word senza, meaning to be “without” — a reference to its near-seamless technology — now has 15 employees at its Miami center of operations.
Read more at the Miami Herald.