"You have to be a chameleon."
-- Brian Stamey, head of the the International Diamond Center's buying division
While many shoppers have cut back on luxury purchases, people are still falling in love and getting married. For many couples, a diamond ring remains a must-have part of the tradition.
Stores hope couples form an emotional attachment to the place they bought their rings, ultimately becoming repeat customers.
The International Diamond Center shifted its focus toward bridal business in 2009 after sales of high-end fashion jewelry plummeted during the recession.
Read more at the Tampa Bay Times.