Subscribe to Florida Trend

NAVIGATION

October 22, 2018
Youfit

Photo: Mark Wemple

Rick Berks, founder of Youfit

Profile

Youfit

| 10/4/2012

For a health club, the major operating costs are personnel to run child care and group classes and sell memberships. In 2008, Rick Berks, founder of Planet Fitness, settled on a new model he called Youfit. His plan: Eliminate aerobics and spinning, child care and sales, along with swimming pools and ball courts, and instead offer what most people actually use — cardio equipment and weight machines. By slimming down his costs, he was able to slim down membership fees, eliminating an upfront fee and contracts. He charges $10 per month for access to a single club or — Youfit’s most popular membership — $19.99 to access all clubs, including the ability to bring guests and get perks such as half-off drinks. “People want value for their money,” Berks says. Berks’ Pompano Beach-based company is on its way to having more than 50 clubs nationally by year-end. He says the company is profitable but wouldn’t disclose revenue or profit numbers.

Tags: Lifestyle

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Do Hispanic voters hold the key to winning in Florida?
Do Hispanic voters hold the key to winning in Florida?

Hispanic voters are key to both Republican and Democratic chances in Florida in the mid-term elections. But the bigger problem for both parties is that Hispanics just don't turn out to vote in big numbers. And research suggests parties don't do a good job of reaching out to them.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

How would you rate Florida's economy? (scale of 1-5, 5 being super, 1 being terrible)

  • 5
  • 4
  • 3
  • 2
  • 1

See Results

Ballot Box
Subscribe