September 21, 2019

South Florida Extra - Pacesetter

Doing Well

Martha Brannigan | 1/1/2006
Dr. Edward E. Goldman

The business: A fast-growing network of concierge-style physicians' practices. Some 95 physicians in Florida and 14 other states provide personalized care with an emphasis on prevention and early detection to more than 15,000 patients.

Recognition: Inc. magazine ranked MDVIP No. 30 among the 500 fastest-growing private companies in November 2005.

Interest: Summit Partners, a well-known private equity firm, made an investment in 2004.As a longtime family doctor-turned-healthcare executive, Edward E. Goldman did not like the direction he felt managed care was taking his practice and patients. His prescription: Concierge medicine.

At MDVIP Inc., patients shell out $1,500 to $1,800 a year for prevention services.

In turn, their doctor -- who limits his practice to a maximum of 600 patients instead of the 2,500 in a typical practice -- delivers more personalized care. That means devoting time and attention to knowing a person's health in detail and providing lifestyle coaching on everything from managing stress to diet and exercise.

Patients, who go through an extensive risk assessment, get on-time appointments, unrushed office visits and better continuity of care, says Goldman, co-founder, president and chief executive of MDVIP.

Launched in Boca Raton, MDVIP provides doctors the operating and management support to change their practices to the concierge model. It has grown to 95 doctors and is adding practices at about five a month.

Sales grew 1,841% in three years through 2004. Now Goldman is focused on scaling the business. He may eventually take it public, he says. The model, he claims, is leading to fewer and shorter hospital stays -- and that means lower costs.

"The focus is on prevention and early detection," says Goldman. "We put physicians in the coach-confidante mode, not just the treatment mode."

While MDVIP is aimed at the well-heeled, Goldman says its physicians do offer "scholarships" for a few patients. Doctors transitioning into concierge medicine may decide certain patients are "best off staying with them"-- even though they can't afford the $1,500 or so extra a year -- so they'll waive the fee.

Tags: Southeast, Healthcare

Digital Access

Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

An overview of the features and articles in this month's issue of Florida Trend.


Florida Business News

Florida Trend Video Pick

What are microplastics? An expert breaks it down.
What are microplastics? An expert breaks it down.

In the early 2000s, scientists taking samples in open water looking for tiny organisms instead stumbled on something man-made – microplastics. What are microplastics? Lara Milligan, UF/IFAS Extension Pinellas County natural resources agent, breaks it down.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

What are your thoughts on the dockless electric scooter boom cropping up across Florida cities?

  • Good alternative for people without a car
  • Cheaper than public transportation
  • Requires more city regulations
  • Eco-friendly alternative
  • They litter city sidewalks and landscapes
  • Battery life questionable
  • Other (Please comment in comment section below)

See Results

Florida Trend Magazine
490 1st Ave S
St Petersburg, FL 33701

© Copyright 2019 Trend Magazines Inc. All rights reserved.