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September 22, 2018


The Language of Success

Barbara Miracle | 7/1/2006
Although English is the language of business in many parts of the world, there are times when communicating in another language is important to sealing a deal. Today, international communication goes beyond document translation and hiring an interpreter to accompany you on a trade mission.

? Over-the-Phone Interpretation. A number of services can provide an interpreter on the line within minutes. World Trade Center Orlando, for example, works with Winnipeg, Canada-based CanTalk to offer phone interpretation on demand in more than 100 languages. There's a $69 one-time setup fee per language pair and then $2.39 per minute for WTC members and affiliated businesses. Even if a business contact speaks English, says CanTalk CEO Maureen Mitchells, the person may be more comfortable in his own language. "That one gesture alone creates customer loyalty," she says. Private companies such as Language Line and Network Omni Multilingual Communications, both based in California, and Washington, D.C.-based Language Learning Enterprises offer subscription services as well as rates for those who need occasional telephone interpretation services.

? Interpreting at Conferences and Meetings. On-site translators provide either simultaneous or consecutive translation as well as document translation and multilingual multimedia presentations. One specialized example is Miami's Professional Translating Services. It began 33 years ago servicing the legal field and continues to provide interpreters for court appearances, depositions, trials and polygraph examinations as well as other non-legal
business events.

? Foreign Language Typesetting. There's more than just translation needed to put together a business card, brochure or report in another language. WordDoc Translations in Orlando, for example, specializes in making sure that the look of the document, page layout and content all fit the cultural requirements of the clients or prospects.

Tags: Florida Small Business, Entrepreneur

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