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Florida Restaurants
Feeding Frenzy
A crop of fast-casual restaurants is finding fertile ground in Florida.
Crispers
 EARLY BELIEVER: President Michael Calhoon says the chain aims to open 14 more stores by the end of next year. |
Crispers Restaurants Inc.
Lakeland
Started: 1989
Founded: In 1989 in south Lakeland by former Chili's operator Bill Whitaker. Three former Discount Auto Parts executives, Michael Calhoon, Warren Shatzer and Cliff Wiley, invested in the chain, fueling expansion. Publix Super Markets became majority owner in 2004.
Concept: Named after the restaurant equipment that keeps lettuce fresh and crisp, Crispers bills itself as a healthy alternative to fast food. It specializes in soup, toasted sandwiches and gourmet salads.
Officers: Michael Calhoon, president; Frank Maisch, vice president of operations; Cliff Wiley, vice president of real estate.
Stores: 36.
Expansion plans: New stores are slated to open later this year in Safety Harbor, Naples and Viera. By the end of 2007, the company aims to have 50 stores in Florida and will follow Publix's geography for a potential expansion beyond Florida.
Average meal price: $6 to $9.
