Tom Alexander

"Former Tour de France Cyclist Actually Forgets How to Ride Bike" -- So goes a headline on jockstrapsonline.com, the sports parody website of Jockstraps Media, a radio-internet business launched in south Florida in October by Charles Epstein, 48, and radio show host Tom Alexander, 43. "We've had a lot of fun with this for sure," Alexander says. They hope revenue from advertisers and partnerships will make it as profitable as it is fun. Otherwise, they face a similar fate to that of the subject of their baseball season opening-day story: "Washington Nationals Mathematically Eliminated From 2007 Pennant Race."