Updated 11 months ago
"People were asking, 'How can we get this in our community?' " says Armstrong, the company president. "That was sort of the light bulb that went off for us."
Town Wizard helps users set up websites for their own hometowns to streamline information about events, shops and scenic places. For a $795 startup fee plus $249 monthly, customers receive software and setup help, two apps to integrate with their website and ongoing technical or marketing support. Buyers can offset the cost by selling ads on the site.
By the close of 2011, some 15 months after its launch, Town Wizard had fostered 150 startups in 10 countries on five continents. Among its customers: Community-booster entrepreneurs in Jeddah, Saudi Arabia, and Merida, Mexico.