"I know their trash cans stink. I saw a need."

James Lilly's idea started in the trash can.

Lilly, who now lives in Sarasota, was visiting Cocoa Beach when he watched with interest as a specialty truck was used to wash trash receptacles.

The idea of a similar business didn't go anywhere for him, though, because he was living in Lancaster, Pa., at the time and the cold winter weather made the cost of such a business prohibitive.

Now living in Florida, Lilly started to dream again.

Read more at the Observer.