Who Said That?
" If you need a thing, you don't turn on your television."
-- Steve Kirn, executive director of the David F. Miller Retailing Education and Research Center at the University of Florida
St. Petersburg-based HSN built its success on a loyal fan base of female shoppers who historically made all family shopping decisions, at a time when Amazon was just a place to buy books. Hawking goods on TV was HSN's niche.
But times have changed, and the former Home Shopping Network desperately needs a new niche.
Read more at the Tampa Bay Times.