" We’ve always opted for a short-term sacrifice to stay responsible."

Nicopure CEO Jeff Stamler had concrete plans for scaling and raising awareness of his company’s products nationwide.

Stamler purchased three RVs at the end of 2015 and rebranded them with the Nicopure logo. The plan for the Trinity-based company, which manufactures flavored e-liquids for the vaping industry, was to drive the RVs around for national advertising, using free samples to get potential customers to try the firm’s vapor products.

“We’ve had the same goal since we started in 2009,” Stamler says, “and that’s to help people switch from smoking cigarettes.”

In an already heavily regulated industry, Nicopure has found steady growth.

Read more at the Business Observer.