Florida Trend | Florida's Business Authority

Thursday's Afternoon Update

Is South Florida the newest hot spot for manufacturing?

South Florida's industrial developers are building bigger and better facilities to accommodate a thriving logistics market, a new wave of e-commerce giants looking for large chunks of warehouse space and an uptick of goods flowing through the now-expanded Panama Canal. More from the Daily Business Review.

Space Coast tourism marketing aims at videos, millennials

The Space Coast has been crushing it when it comes to tourism. And local tourism officials are aiming to keep that momentum with its amped-up marketing push, including one targeting 18- to 34-year-old millennials that focuses on videos and social media. More from Florida Today.

Darden loses property tax dispute, must pay $330,000 to Orange County

Darden Restaurants must pay $330,373 in property taxes to Orange County in a dispute over the value of computers, furniture and other equipment at company headquarters. More from the Orlando Sentinel.

Florida shoppers trust product labels more than ads

A marketing claim placed on a product package is more believable to shoppers than one made in an advertisement, says new research by the University of Miami School of Business Administration. The research, published in the July 2016 issue of the Journal of Consumer Psychology, is the first to demonstrate that consumers respond differently to these two promotional mediums. Full news release from UM is here.

Should Central Florida businesses get money from OneOrlando Fund?

Senator Marco Rubio says a portion of the $20 million donated to the OneOrlando fund for the Pulse shooting victims should also go to the business in the immediate area that were closed for days after the shootings while the FBI investigated. More from WKMG.

Agriculture
Bee-hind the scenes of honey making

florida honey bees Florida bees are hard at work year round producing honey, in fact the sunshine state is one of largest honey producing states in the country. Last year Florida bees produced more than $26 million of the the sweet gooey treat.

» More from WINK News.

Out of the Box
Florida project breeds 'Finding Dory' fish

florida dory Researchers at the University of Florida Tropical Aquaculture Laboratory say they have successfully bred Pacific blue tangs in captivity for the first time. The blue species is the model for the forgetful fish featured in the films "Finding Nemo" and "Finding Dory."

» Full story from UF is here. Also read more at the AP and National Geographic.