How data and dollars are shaping the election

The same technologies that power corporate marketing departments are helping candidates target potential supporters, fundraise, and energize volunteers to "get out the vote." High-powered databases and analytics tools give campaigns real-time feedback on how their candidate's message is resonating. [Source: CNBC]

Gov. Scott endorses Trump in the presidential race

Gov. Rick Scott today announced his endorsement of Donald Trump for president, saying the GOP needs “to accept and respect the will of the voters and coalesce behind Donald Trump.” Read Scott's endorsement here and see more from the Sarasota Herald-Tribune and the Tampa Bay Times.

See also:
» Sweeping Trump win confronts Florida GOP with major question

Citizens warns of 'crisis' on claims issue

Inaction by Florida lawmakers to address a spike in water-damage claims could reverse years of work to shrink state-backed Citizens Property Insurance, the company's president said Wednesday. [Source: Tampa Bay Business Journal]

Early Easter and spring break could set tourism record for March

Spring break varies by school but typically falls sometime from late February to April. Students end up at destinations all over the state, but Daytona Beach, Panama City, Key West and Miami are where the most of Florida's spring break activities occur. [Source: Sarasota Herald-Tribune]

How millennials are changing the global economy

Unlike their Gen X or Baby Boomer parents, this group has experienced a wave of technological change, globalization and economic disruption that will influence the years to come. [Source: Nasdaq]

ALSO AROUND FLORIDA:

› SeaWorld will no longer breed killer whales [Sarasota Herald-Tribune]
Orlando-based SeaWorld Entertainment Inc. said this morning that the killer whales now in the company's care will be the last generation of orcas at its theme parks.

› Florida-grown hops could boost state's craft-beer industry [Orlando Sentinel]
A Florida hops industry potentially would provide the state's burgeoning craft-beer industry with a local source of the plant, boost the economy and give farmers beleaguered by citrus greening an alternative crop.

› Feds probe Florida handling of pesticide case [AP]
Federal regulators are looking into whether Florida failed to properly investigate whether farmworkers sickened in a crop-dusting accident were told not to report it to authorities.

› Cruise lines forecast big boost from Cuba [South Florida Sun-Sentinel]
It won't be easy, but cruises to Cuba could provide a 20 percent boost to the industry once they're finally allowed, a panel of cruise leaders says.

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› How many new Florida enrollees signed up for Obamacare? [South Florida Business Journal]
Approximately 42 percent of the Floridians who selected a marketplace plan during the 2016 open enrollment period were new customers, according to data from the U.S. Department of Health & Human Services.

› Founders hope farmers market will bloom in food desert [Gainesville Sun]
Sarah Cervone leases 10 acres near Hawthorne in eastern Alachua County where she grows water buffalo for meat that her company, Wild Man Foods, sells at farmers markets on the west side of the county. She is not alone.

› Sticking to your management resolutions is tough. These good habits can help. [Poynter]
If the work of some staffers is improving because you are dealing with difficult conversations instead of putting them off, you’ll be motivated to deal with those tough issues as they arise.