" If I can do everything online, I do it. There’s no value in driving somewhere to do it. "

Joe Brancucci, president and CEO of GTE Financial in Tampa, thinks back to the process-driven financial industry of 45 years ago.

That’s well before Internet banking existed. It was a time when transactions with a financial institution could only be made in person, inside the facility. Fast-forward to today, he says, and the industry hasn’t really changed too much, despite many attempts to move into a tech-driven world.

At GTE Financial, a credit union with about 240,000 members and $1.7 billion in assets, Brancucci is tired of waiting. His plan is to spark a change and make a complete shift to a technology-focused business plan. Now.

Read more at the Business Observer.