Florida Trend | Florida's Business Authority

Who Said That?

"It just doesn't make sense to provide customers a cash incentive — that's paid for by the rest of our customers"

-- FPL spokesman Mark Bubriski

Residents of the Sunshine State are finding that harnessing Florida's abundant solar power is no simple task.

With its bounty of sunny days, Florida ranks third in the nation in rooftop solar energy potential but 13th in the amount of solar energy generated, according to industry estimates.

The industry views Florida as a sleeping giant that could rival California in solar potential, but renewable energy experts say the state lags behind because old laws favor utilities over private enterprise.

Read more at the Florida Times-Union.