" When people are nostalgic, their minds and their hearts are not in the same realm as the money realm."

As if the holidays aren’t nostalgic enough, last weekend The Falls Shopping Center joined four other Florida cities and countless locations along the east coast in hosting the Hess Truck Mobile Museum.

Nostalgia is the longing for a pleasant time in the past. It’s always positive (even if our brains happen to take great liberties with those perspectives) otherwise we wouldn’t wish it back so badly. It also happens to be an emotional state during which marketers know we’ll spend money — that’s why plenty of packaging and advertisements play on our adoration for the past.

Read more at the Miami Herald.