"They get a little slap-happy at 2 in the morning."

What happens when you mesh together a bunch of creative minds in the credit union industry for a 24-hour brainstorming session, with teams competing to find the next transformational idea?

Mike Kelly can't wait to find out.

As president of PSCU, a St. Petersburg-based company that handles customer service and technology issues for hundreds of credit unions nationwide, Kelly on Thursday morning kicked off the company's third annual "Knockout" competition.

Read more at the Tampa Bay Times.