Monday's Afternoon Update
Campaign Aims to Increase Sales of Florida Food
A new marketing campaign is launching across Florida to encourage more residents to buy produce and seafood from the Sunshine State. The Florida Department of Agriculture launched the campaign last week with a series of television commercials that will air on network and cable television in the state's 10 media markets. More at the AP.
How to build an irresistible brand
Your business has a brand. Do you know what it is? If you never really thought about what your brand stands for and how your audience experiences your brand, then it’s time to hit the reset button. Read Ron Stein's full column.
Home lending rebound leaving minorities behind
On a day when many celebrate the life of Civil Rights leader Martin Luther King Jr. and reflect on the numerous gains by African-Americans since King's demise, one significant disparity remains: home lending. More at the South Florida Business Journal.
Flood of email demands good management
I think most of us would agree that the vast number of emails we receive every day has become a bit overwhelming. Many executives get upwards of 500 emails a day. While technology has provided some help with managing our inboxes, this problem seems to be getting worse with time rather than better. Read more from Jerry Osteryoung.
Florida is fighting back against obesity rates
Florida health officials are launching a new program aimed at curbing alarming obesity rates in the state. State Surgeon General and Secretary of Health Dr. John Armstrong says "the top public health threat to our future is weight." He said two-thirds of Floridians will be obese by 2030 if they don't make changes. More at the AP.