Sales and Marketing Advice
The first rule of growing revenue
From columnist Ron Stein:
You can grow revenue the hard way or the easy way. It’s up to you. Each requires upfront marketing work to set things into motion, yet one is massively more efficient than that other. In fact, it’s so simple to do that it should be ingrained into your company’s culture and placed on autopilot. The easiest way to build your book of business is to take care of your existing customers... Column continues here.
Alex Sink unlikely to run for governor in 2014
There are only two top-tier Democrats considering a run for governor, Charlie Crist and Alex Sink, and Sink is not inclined. "Right this minute, if you're asking me, it's off the table. I'm not prepared to say, 'No I'm not,' but I'm much further away from a run today than I was three months ago," Sink, 64, told Tampa Bay Times political editor Adam Smith. Sink was referring to the death of her husband, Bill McBride that happened just before Christmas. More at the Tampa Bay Times.
Florida starts website to help military personnel with finances
Today, Florida's CFO Jeff Atwater unveiled "Financial Education for Servicemembers," a new website aimed at helping military and their famiilies with financial information. The site was set up to help the state's 58,000 service personnel, Atwater said. The website includes online training presentations that can be accessed individually or for large training groups. More at TBO.com.
South Florida’s recovery relies on healthcare dollars
South Florida’s healthcare industry accounted for 60 percent of the region’s economic recovery since the recession began. Healthcare finished 2011 as the only sector in South Florida’s economy to continue growing each year throughout the 2007-09 recession and recovery. It’s up 10 percent since 2007. The problem: steady growth by healthcare couldn’t compete with a depression in the housing industry. More from the Miami Herald
Give yourself a much-needed break
From Jerry Osteryoung:
You are probably wondering why I am talking about my vacation when this column is supposed to be about small business. Well, it is because these are the kinds of breaks we all need to allow ourselves in order to be more productive in our daily lives.
His full column is here.
Out of the Box
Andy Schneider, the Chicken Whisperer, was in Pensacola on Sunday to help people solve their poultry problems and understand their birds’ brains. Schneider hosted a workshop where he explained the basics of starting a backyard chicken flock to about 50 attendees. "It’s not as hard as it seems. They might lose a bird or two, but that’s okay," Schneider said. More from the Pensacola News Journal.