by Diane Sears
Updated 12 months ago
A SPRING BREAK: Rooms at The Shores in Daytona start at $159.
"We're a destination unto ourselves," says general manager Stacy Martin. "You don't have to go anywhere else unless you want to."
The resort is operated by Seattle-based Noble House Hotels & Resorts, a private company that owns boutique properties. Prices start at $159 a night. Guest rooms are furnished with plasma-screen TVs, and the resort offers packages that include golf and a spa retreat. It also has 19,000 square feet of meeting space.
"Ambassadors" greet preregistered guests at the door, and a concierge leads them directly to their rooms, processing them on a PDA instead of having them stand in line at a counter. "Other hotels are more beachy," Martin says. "We have a little more elegance to us."