NYNE --
The "New You New Energy" fashion line debuted in Florida at Macy's department stores in May. The line consists of 150+ shirt patterns and fabrics. The shirts, which retail for $48 to $54, are geared toward the metrosexual market along the lines of Hugo Boss and Kenneth Cole but with a lower price tag. The spring/summer line features CoolMax shirts, a cotton blend fabric usually seen in sports clothing that wicks away moisture to keep the wearer cool.

Reptile Chic --
A growing demand worldwide for alligator skins for accessories from men's belts to boots and bags is a boon for the state's alligator farmers. Allen Register, owner of Gatorama in Palmdale, says prices have been moving steadily higher over the past nine to 12 months. According to reports from the University of Florida, luxury goods manufacturers are paying an estimated $40 to $50 per foot for alligator skins -- 50% more than last year.

Golf Belt --
The leather belt includes an easily accessible, nickel-plated divot tool and ball marker built into the tip of the belt. The Providence, R.I.-based Green Friendly Golf Co. introduced the belt at this year's PGA Merchandise Show in Orlando in January. The belts arrived at Nordstrom's in Boca Raton, Tampa, Miami, Coral Gables and Orlando last month. They're also available at Brooks Brothers and retail for $80 to $95.

N.O.A. Watches --
A new collection of men's timepieces with Italian design and Swiss craftsmanship. The men's 1675 G2050 Limited Edition ($3,200) is the brand's best seller in Florida. N.O.A., which stands for "None of the Above," was founded in 2002 in Chiasso, Switzerland, by Nicola Andreatta, a third-generation watchmaker. The brand was introduced to the North American market in 2004 and is available in Florida at Bailey Banks & Biddle jewelry stores and Saks Fifth Avenue locations.