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November 25, 2015

Ron Stein

Florida Trend's business coach and columnist •

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing ( He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or

Articles by Stein:

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Sometimes, your business needs to run like a sprinter, even a marathoner. Both are fast, but you're in this for the long haul. The key is not to overthink and take action now.
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It's simple really. People have problems and they want to solve them. Sometimes people have a desire to acquire something or a curiosity as to if there's a better way to do something. Many times they are trying to solve a very specific dilemma.
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Doing the same marketing activities over and over leads to the same result. Understand what marketing myths have held you back. Break old habits.
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You may not be able to avoid the occasional customer experience hiccup -- you can avoid having it turn into a breakup. Here's how to make your sales stick so that your customers never dump you for another brand.
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You can create a step-by-step framework for success, tailored to your business, by answering these questions.
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The way to win the revenue game is not to collect the most leads. It's to make the most sales.
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Adding products or services that are worthy additions to your existing lineup is something every business needs to consider.
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Marketing is a business function that's central to your company's strategy and should be embedded in all activities.
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It's important to understand the reasons why people don't buy. Once you understand this, then you can structure your strategy, messaging, and processes better.
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Your brand needs content marketing to improve the efficiency of your sales process and increase closing rates.
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