April 26, 2018

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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How businesses benefit when part of an innovative community

Innovation economics is a growing idea that emphasizes entrepreneurship and innovation. Call it what you'd like -- the innovation sector, the innovation economy, or even innovation ecosystem -- it takes people with vision and dedicated gumption to make it happen.

You know you need to eventually change the way you plan your work and get it done. If you already know, then you need to do it immediately. It's the only way to avoid disappointment and lot of finger pointing. It's the only way to grow a business.

It's now cool to be an engineer. Better yet, an engineer in Gainesville that starts a cool company.

Adding automation, using programming when you are marketing or selling can indeed offer an advantage to a resource-strapped company. These contemporary tools will enforce lead follow-up and increase conversions. And they can help a startup sell like a big brand.

Use this template to create a concise, effective positioning statement.

The two most important things for you and your business to accomplish are the understanding both the persona and the psychology of your buyer. You need to do these to help your future and current buyers.

Read more »

Do you sell the way your customers buy?

Selling effectively happens when you understand your customer's persona and where they are in the buying journey.

Your prospective customers have a say in the success of your business. And you know it. No major shocker here. Or is it?

The time is now to craft a new marketing message that will generate leads.

Zombie email subscribers don't open your emails. The fewer engaged readers you have, the lower your response rate. Your wonderful email content, campaigns, and call-to-actions will go unheeded.

Read more »

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