July 29, 2014

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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How to create great content when you run out of ideas and time

Whether you are a lawyer, medical equipment distributor, jingle writer, bank, or software developer, your audience is looking for what you have. (Column for the week of October 13, 2013)

It's time to drown out the noise from too much useless information. (Column for the week of September 29, 2013)

The old, boring and self-centered elevator pitch is dead. Here's how to create an effective introduction that'll start a business conversation -- and what to avoid. (Column for the week of September 23, 2013)

Loyalty is short-lived, and especially so in this digital age. Your potential customers need peach of mind at maximum value, not lowest price or even bells and whistles. (Column for the week of September 15, 2013)

Is your company an endangered species? It will be if you don't own up to problems and fix them pronto. (Column for the week of September 8, 2013)

Three easy ways to gain the trust of your audience (Column for the week of August 25, 2013)

A value proposition is a promise of value to be delivered and a belief from the customer of value that will be experienced. (Column for the week of August 18, 2013)

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Don't sell, educate!

Use education-based marketing to establish your company as an authority and prospects will see you as a reliable source of information. (Column for the week of August 11, 2013)

Putting extra feet on the street is not as important as helping experience sales staff do better. (Column for the week of August 4, 2013)

Too bad you can't be everywhere all the time. When you can't stand in front of prospects, your marketing material has to speak for you. (Column for the week of July 21, 2013)

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