January 30, 2015

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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Marketing partners can kick your growth into high gear

If you form partnerships with companies that cater to the same audience (and are not in direct competition) you'll both make gains in audience and revenue.

From Stein's weekly column: "Effective and efficient marketing is what “creates” perfect products and services. Seems backwards doesn't it. You're probably thinking first you have something to sell and then marketing kicks in."

From Stein's weekly column: "It's not possible to have an effective tactical effort if the strategy it's based on is weak or non-existent. It just won't work."

Successful companies are part of the conversation in their industry. A book will do that for you. People trust things that look and feel like books. A book gives you instant credibility. (Column for the week of January 26, 2014)

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How to build an irresistible brand

When you build an irresistible brand, it attracts people and allows you to outsell your competition. Remember, its starts and ends with your buyers. (Column for the week of January 19, 2014)

It's not though to have processes in place and hope for the best. The key is effective implementation. Here are the four elements of a successful marketing system -- make them a routine part of your business. (Column for the week of January 12, 2014)

Here's the first thing to know: stop thinking about what you needed to do for your business last year and never got around to. Get over it! (Column for the week of January 5, 2014)

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Make your buyer the hero of their story

It's the client's story, not yours. All you have to do is help them on their buying journey and make them the hero of their story along the way. (Column for the week of December 8, 2013)

Adding value is a waste if your target audience fails to see it as valuable. The measure of value is determined by how the prospect perceives your offer. (Column for the week of December 1, 2013)

The best marketing action plans have a two-prong approach. The first is to lay a solid foundation with activities to build long-term success that tend to be time consuming... (Column for the week of November 24, 2013)

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