April 17, 2014

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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How to help prospects make decisions in your favor

Put yourself into your client's shoes - better yet, put yourself into their brains. Then you'll understand how and why they make their buying decisions. (Column for the week of July 7, 2013)

You'll need to market to new customers differently than existing customers. Long-term, profitable customer relationships start with great onboarding marketing. [Column for week of July 1, 2013]

Use time as a tool, not as a crutch. Figure out how you are spending your time at work each day, then systematize, simplify, and automate. [Column for week of June 24, 2013]

What do your future customers want? To be the center of attention. To have you listen when they talk about their business and their needs. [Column for week of June 17, 2013]

Good things happen when your customers are thrilled with the way you treat them -- they spend more, cost less to service, and will spread the word about your company. [Column for week of June 10, 2013]

Become an expert at your field and you'll keep customers coming back for more. [Column for week of June 3, 2013]

The foundation of solid marketing is portraying knowledge and expertise -- you and company have it and customers want it. [Column for week of May 20, 2013]

You don't want to generate just any lead -- you want leads that turn into buyers. And the sooner the better. [Column for week of May 13, 2013]

We asked business coach and Florida Trend columnist Ron Stein to explain the importance of a theme when marketing to customers. He also spoke about different ways to market - both online and offline.

Stein talks about mistakes new businesses make, and he also offers some eye-opening marketing stats.

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