December 8, 2013

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

Untitled Document
Math meets marketing in this column, where Ron Stein guides you through how to calculate your CAC score. [Column for week of April 1, 2013]
Read more »
Marketing services has been called selling the invisible. Here's how to stand apart from competitors and make your business visible.
Read more »
Building an emotional connection with your audience will noticeably improve your sales. [Column for week of March 11, 2013]
Read more »
When customers interact with a community, the act of participation itself causes people to feel more warmly about a business. [Column for week of March 4, 2013]
Read more »
The easiest way to build your book of business is to take care of your existing customers. [Column for week of Feb. 24, 2013]
Read more »
Having a compelling call-to-action is critical for online sales, email, and print. Here's some practical, call-to-action know-how. [Column for week of Feb. 18, 2013]
Read more »
Include your prospect in the process of closing the gap between their problem and the solution. [Column for week of Feb. 11, 2013]
Read more »
When businesses share their expertise, it draws prospects to them and builds relationships. [Column for week of Feb. 4, 2013]
Read more »
Case studies will be one of your most cost-effective marketing initiatives, paying for itself hundreds, if not a thousand times over. [Column for week of Jan. 28, 2013]
Read more »
Solve the communication problem by using better means of communication. [Column for week of Jan. 20, 2013]
Read more »

Also on FloridaTrend.com

Most Read Articles

Florida Business News

  • Unemployment falls to lowest rate in 5 years

    U.S. employers continued to add jobs at a steady pace and the unemployment rate fell in November, a sign of stronger economic growth.

  • Jobless benefits are about to expire for thousands of Floridians

    More than 260,000 Floridians will lose long-term unemployment benefits in 2014 unless Congress extends them before year’s end.

    • Gulf gets more restoration projects from BP fund

    Money for the 44 projects is coming from a $1 billion fund BP created in 2011. Of the projects, 16 have been added in Florida since a preliminary announcement last spring.

    FRIDAY PREVIEW:
    Coming next week to FloridaTrend.com:

    • Florida Trend at 55 - Florida Trend turned 55 this year. My, how things can change.
    • Post-Panamaxed - The post-Panamax in Florida came one step closer to reality in October.
    • Special Report: Hospitals - A movement to redesign hospitals is leading to better health outcomes.

Florida Trend Video Pick

2015 Mustang gets radically new look with retro flair
2015 Mustang gets radically new look with retro flair

Ford unveiled their new 50th anniversary 2015 Mustang on Thursday with echoes of the past and brand new bells and whistles.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

Bright ideas for Florida: Which of these three ideas would help make Florida a better place to live?

  • Elections - More non-partisanship needed
  • Environment - Need to balance land acquisition and preservation
  • Water - Resource sustainability requires planning and action

See Results

Ballot Box
Register