September 27, 2016

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein

Ron Stein is founder of More Customers Academy, helping business leaders build strategic messaging and positioning that cuts through the competitive noise to grow revenue. Ron has developed his own highly successful 5-step Stand Out & Sell More approach to winning new customers as a result of his twenty-five years of business development, marketing, and selling experiences. He works with a range of businesses, from startups to large corporations across industries including technology and healthcare, manufacturing, and financial services and banking. Ron conducts workshops, leads company meetings, offers keynote talks, and consults. He can be reached at 727-398-1855 or by email.

Articles by Stein:

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Six core sales and marketing rules to guide business success

Ron Stein reveals six core marketing principles that, if used as a strategic foundation, will help your business prosper.

Your business will benefit greatly if you figure out what your client wants, then deliver even more.

Yes, there are ways to fill your seminars, conferences, and workshops. But, not with just any horde of people. You need to attract a crowd that will be receptive to your message.

Event marketing brings what you offer directly to your target audience. Your message is focused for people who are your ideal prospects at locations they gather at or you choose to invite them to.

How do you measure your company's success? If you want to get more leads and sales then you'll need to measure the things that count.

It's all about choices, not lack of time, and how important the task or project is to you. We are optimistic by nature and overpromise our time.

Until you know who your buyer is and a lot about them, you won't be successful at attracting leads, much less driving revenue.

Good information -- good content -- can educate, persuade, entertain, inspire, motivate, and influence. Content might have everything to do with your online marketing.

Great marketing grabs the attention of as many targeted people as possible. That requires different approaches that all work together. It's just a matter of picking the ones that are best for your business and your market.

Selling well involves creating a conversation and showing buyers that they not only need what you have, they want it. It's a process from the start of the journey to the close. All along the way you're helping people.

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