March 28, 2024

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Ron Stein

Ron is the founder of FastPath Marketing and More Customers Academy. He works with tech-enabled companies, helping them find the fastest path to revenue with executive advising, business development coaching and consulting, as well as marketing and selling training. As an accomplished tech industry business leader and entrepreneur, Ron has served in top-level sales, marketing and business development roles ranging from emerging companies to global tech giants, including as the CEO of a venture-backed wireless startup. Ron is on the advisory board of the University of Florida’s two internationally recognized tech business incubators and writes a popular column on how to grow revenue in the award-winning Florida Trend business magazine. Learn more at www.FastPathMarketing.com.
Ron can be reached at 727-642-4246 or by email.

Articles by Stein:

Even if the product or service you are selling is complex and full of whiz-bang features, be sure to speak to the specific outcomes and don't get mired in details, or you will bog the sale down.
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Understand what customers want before the cash register rings and then make the insights pay off. It all starts with the why of the people who buy.
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Do your customers love your products as much as you do? Do you love your customers the way you would love your best friend?
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Without happy, paying customers, you know what happens. Here's the rub -- you can't assume you know what's best for them. Take a deep look at who your customers are today and also think about what type of future buyers you want, and then break that down into segments.
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A look at how the Sid Martin Biotechnology Institute and ExportAction help businesses form a plan and follow through to success.
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Have you ever had that queasy feeling in your stomach that says your business is somehow missing out?
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Scalability is not a vague concept, but a real world problem for most companies. At its core, a business that can scale has the ability to adapt rapidly to increasing demand without compromising performance or losing revenue.
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"Growth hacking" is a term that came out of the startup world of Silicon Valley. The idea is that engineers try different things in the market, as fast as possible, until something sticks. That something could be a new feature, the right business model, or the color of the “buy now” button on your website that converts best.
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There are several marketing and selling lessons that the story of Goldilocks and the three bears can teach us. Buyers only care about how you can help them overcome their problems. There are many competitors vying for the attention of buyers and it's hard to remember which one offers the value they seek. Stories, not data, are what inspire people.
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Bitter-to-swallow cocoa costs force chocolate shops to raise prices
Bitter-to-swallow cocoa costs force chocolate shops to raise prices

Central Floirda chocolate shops are left with a bitter taste as cocoa prices hit an all-time high earlier this week.

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