September 2, 2014

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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Content marketing is critical to your success. Now, for the gazillion dollar question: Is there a difference between content marketing and inbound marketing? (Column for the week of October 27, 2013)
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The more you learn about your buyer's problems, what the obstacles are to solving them, and the cost to them if it's not solved in terms of time, money, or lost opportunity -- the better positioned you'll be to win their business. (Column for the week of October 20, 2013)
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Whether you are a lawyer, medical equipment distributor, jingle writer, bank, or software developer, your audience is looking for what you have. (Column for the week of October 13, 2013)
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It's time to drown out the noise from too much useless information. (Column for the week of September 29, 2013)
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The old, boring and self-centered elevator pitch is dead. Here's how to create an effective introduction that'll start a business conversation -- and what to avoid. (Column for the week of September 23, 2013)
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Loyalty is short-lived, and especially so in this digital age. Your potential customers need peach of mind at maximum value, not lowest price or even bells and whistles. (Column for the week of September 15, 2013)
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Is your company an endangered species? It will be if you don't own up to problems and fix them pronto. (Column for the week of September 8, 2013)
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Three easy ways to gain the trust of your audience (Column for the week of August 25, 2013)
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A value proposition is a promise of value to be delivered and a belief from the customer of value that will be experienced. (Column for the week of August 18, 2013)
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Use education-based marketing to establish your company as an authority and prospects will see you as a reliable source of information. (Column for the week of August 11, 2013)
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Florida Trend Video Pick

Disney's Hoop-Dee-Doo still serving up laughs, dinner after 40 years
Disney's Hoop-Dee-Doo still serving up laughs, dinner after 40 years

The Hoop-Dee-Doo Musical Revue will mark its 40th anniversary this week after more than 37,000 dinner-show performances at Pioneer Hall, tucked away in Disney's Fort Wilderness campground.

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