November 1, 2014

Ron Stein

Florida Trend's business coach and columnist • Ron@FastPathMarketing.com

Amy Keller
Ron Stein

Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.

Articles by Stein:

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It's the client's story, not yours. All you have to do is help them on their buying journey and make them the hero of their story along the way. (Column for the week of December 8, 2013)
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Adding value is a waste if your target audience fails to see it as valuable. The measure of value is determined by how the prospect perceives your offer. (Column for the week of December 1, 2013)
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The best marketing action plans have a two-prong approach. The first is to lay a solid foundation with activities to build long-term success that tend to be time consuming... (Column for the week of November 24, 2013)
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Email marketing is a powerful approach to cultivating leads and growing sales. Few other marketing strategies can compare in getting prospects to take action. (Column for the week of November 17, 2013)
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You need a roadmap that will bridge the gap between where your business is and where it should be. Traveling between those two points is more challenging than ever. Get off course and it will cost you sales. (Column for the week of November 3, 2013)
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Content marketing is critical to your success. Now, for the gazillion dollar question: Is there a difference between content marketing and inbound marketing? (Column for the week of October 27, 2013)
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The more you learn about your buyer's problems, what the obstacles are to solving them, and the cost to them if it's not solved in terms of time, money, or lost opportunity -- the better positioned you'll be to win their business. (Column for the week of October 20, 2013)
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Whether you are a lawyer, medical equipment distributor, jingle writer, bank, or software developer, your audience is looking for what you have. (Column for the week of October 13, 2013)
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It's time to drown out the noise from too much useless information. (Column for the week of September 29, 2013)
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The old, boring and self-centered elevator pitch is dead. Here's how to create an effective introduction that'll start a business conversation -- and what to avoid. (Column for the week of September 23, 2013)
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