May 25, 2013

Lilly Rockwell

Florida Trend Associate Editor • lrockwell@floridatrend.com

Lilly Rockwell
Lilly Rockwell

Lilly Rockwell became an associate editor for Florida Trend in late 2011. Prior to working for Trend, Rockwell covered education as a political reporter for the News Service of Florida and worked as a staff writer for Tallahassee and 850 magazines. A Texas native and University of Texas graduate, Rockwell was a business reporter for the Austin American-Statesman before moving to Florida in 2009. She lives in Tallahassee with her husband and stepdaughter, where she enjoys long-distance running, reading and mentoring with Big Brothers Big Sisters.

Articles by Rockwell:

Jacksonville University is positioned for growth
Ten years ago, Jacksonville University was in crisis. Its president had resigned over badly managed finances...
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Toni Jennings is a 'Florida Icon'
Former lieutenant governor and legislator, chairman of Jack Jennings & Sons, Orlando; age 64
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The Mission Culture in Florida
North Florida was once the seat of Hispanic culture in Florida.
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Early Spanish settlers saw Florida as 'a business opportunity'
Two entrepreneurial Spaniards who chose to stay in Florida when the British took control in 1763 became wealthy -- and began family trees whose branches include present-day Floridians.
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500 years of Hispanic culture and business in Florida
500 years ago, Ponce de Leon began Florida's dynamic Hispanic heritage.
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North Central Florida
Population and demographic statistics for North Central Florida; businesses and people to watch.
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Northeast Florida
Population and demographic statistics for Northeast Florida; businesses and people to watch.
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Mixed hand: Poker rooms and the pari-mutuel industry
Poker rooms have been a boon for the pari-mutuel industry statewide since the Legislature approved them in 1996.
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Guy Harvey and the Art of the Deal
Guy Harvey's fish paintings have made his T-shirts and name synonymous with fishing and Florida's casual lifestyle. Can he push the brand nationally?
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Start the Presses
Despite long odds, Jacksonville resident Ron Rose started a business that depends heavily on the health of the publishing industry.
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Florida Business News

  • State releases FCAT scores

    The scores released today are the first wave of marks expected from the 2013 administration of the Florida Comprehensive Assessment Test and the state's new end-of-course exams.

  • Three Florida beaches make Dr. Beach Top 10 list for 2013

    The smile of Dr. Beach still shines on the Sunshine State as three Florida beaches made his annual Top 10 beaches in the U.S. list.

  • U.S. weather-watcher satellite fails just before hurricane season

    A key satellite positioned to track severe weather in the eastern United States has failed, just as the 2013 Atlantic hurricane season is about to start.

    FRIDAY PREVIEW:
    Coming next week to FloridaTrend.com:

    • Florida Icon: C.C. 'Doc' Dockey - The businessman tells us: "I've learned that both political parties in Florida do better running and building than they do governing."
    • CEO Sounding Board - Florida CEOs talk about a recent settlement with the U.S. Environmental Protection Agency.
    • Bearing Down in Jacksonville - Chinese company HCH targets north Florida for distribution.
    • Florida Life - Surfing spots in the Sunshine State.

Florida Trend Video Pick

Summertime at Florida's theme parks
Summertime at Florida's theme parks

A Brief look at Florida's theme parks' upcoming attractions opening this summer.

Earlier Videos

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Apart from remembering and honoring the men and women who lost their lives in military service, do you have any plans for the extended Memorial Day weekend?

  • Yep! Taking a trip, barbecuing, or shopping, with friends and/or family! Can't Wait!
  • Sure, I definitely intend to spend time with loved ones, but I'll be keeping it very low-key.
  • Nah, just gonna take it easy...
  • I'm not taking Monday off...Too much work to be done!

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