April 23, 2014

Lilly Rockwell

Florida Trend Associate Editor • lrockwell@floridatrend.com

Lilly Rockwell
Lilly Rockwell

Lilly Rockwell became an associate editor for Florida Trend in late 2011. Prior to working for Trend, Rockwell covered education as a political reporter for the News Service of Florida and worked as a staff writer for Tallahassee and 850 magazines. A Texas native and University of Texas graduate, Rockwell was a business reporter for the Austin American-Statesman before moving to Florida in 2009. She lives in Tallahassee with her husband and stepdaughter, where she enjoys long-distance running, reading and mentoring with Big Brothers Big Sisters.

Articles by Rockwell:

Eight years after starting his Miami-based film studio Panamax Films, James McNamara has learned tough lessons.
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The recession is fast becoming a memory for most Jacksonville residents.
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Habitat for Humanity Foreclosures in Jacksonville
The Jacksonville affiliate of Habitat for Humanity, called HabiJax, foreclosed on 50 homeowners last year, following 33 in 2012 — more than the previous six years combined. Many HabiJax homeowners were not able to overcome job losses, medical expenses or tax and insurance increases that increased their housing outlays.
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Reacting to a changing market two years ago, real estate investment firm JWB Real Estate Capital in Jacksonville decided to shift gears and build houses to rent rather than sell.
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Private funds, public schools
The Community Foundation for Northeast Florida launched a fundraising campaign in April called "Quality Education for All."
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SharpSpring
Rick Carlson created Gainesville-based SharpSpring to help marketing firms measure the success of their efforts across all advertising platforms — from social media websites to print.
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Building buy-in at Plum Creek
The undeveloped land owned by Plum Creek Timber in east Alachua County is four times bigger than the borough of Manhattan.
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The undeveloped land owned by Plum Creek Timber in east Alachua County is four times bigger than the borough of Manhattan.
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Slow PACE for energy efficiency retrofits
A program the state approved three years ago makes it easier and cheaper for consumers and businesses to pay for energy-efficiency retrofits. Why is it taking so long to get off the ground?
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PACE setters: Agencies that handle PACE programs in Florida
All of the PACE programs in Florida handle the applications from property owners and determine whether the applicants are eligible.
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Florida Trend Video Pick

Water is the instrument at Florida Orchestra concerts
Water is the instrument at Florida Orchestra concerts

Florida Orchestra Percussionist John Shaw and his water basin will be center stage for the Tan Dun Water Concerto, a unique production of light and sound being performed by the Florida Orchestra.

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