December 19, 2014

Lilly Rockwell

Florida Trend Associate Editor • lrockwell@floridatrend.com

Lilly Rockwell
Lilly Rockwell

Lilly Rockwell became an associate editor for Florida Trend in late 2011. Prior to working for Trend, Rockwell covered education as a political reporter for the News Service of Florida and worked as a staff writer for Tallahassee and 850 magazines. A Texas native and University of Texas graduate, Rockwell was a business reporter for the Austin American-Statesman before moving to Florida in 2009. She lives in Tallahassee with her husband and stepdaughter, where she enjoys long-distance running, reading and mentoring with Big Brothers Big Sisters.

Articles by Rockwell:

Lighting an entrepreneurial fire in Jacksonville
Young partners set out to make Jacksonville an entrepreneurial hotbed.
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Dealership snapshots
A list of the top 10 Florida car dealers and profiles of AutoNation, Rick Case Automotive Group and Morgan Auto Group.
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Shrinking margins at car dealerships in Florida
Former dealership owner Tommy Gibbs now works as an independent consultant to car dealerships.
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Driving profits: The competitive landscape in today's car business
The business - and reality - of automotive dealerships operating in Florida.
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Alex D. Brickler is a 'Florida Icon'
The director of obstetrical services and training at Tallahassee Memorial Hospital's family medicine residency program shares his thoughts on lessons he's learned and events he's lived through.
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River concerns in Northeast Florida
With some 1.4 million new residents projected to live in central Florida by 2035, the water needs of the growing population have led to proposals for additional pumping of the St. Johns River. But the region's plans are raising concerns farther north.
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Florida university researchers generate more than $1 billion in grants annually.
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Robots, brains, collaboration, anti-aging, fast lasers, FIU and interns
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Suicide Prevention - Thomas Joiner
Robert O. Lawton Distinguished Professor of Psychology, Florida State University
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Autism Research - Ana Castejon
Associate professor, College of Pharmacy, Nova Southeastern University
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Florida Trend Video Pick

Benefits management trends in Florida
Benefits management trends in Florida

David Faulkenberry, president, FBMC Benefits Management, explains what benefits most employers want to offer staff and what impact the ACA has had on public sector clients so far.

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