NAVIGATION

May 4, 2016

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

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Put yourself in your customer's shoes. Once you understand what turns a customer off, you can develop ways to overcome it.
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Coaching mandates you enable your employees to solve their own problems. Every time they are successful, it gives them more confidence to solve other problems themselves.
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"Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can." ~ Gary Comer
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Everyone will reach a point when they are no longer effective in their jobs. Whether because of age, health, knowledge, temperament or some other factor, your ineffectiveness is going to cost your company or team a lot.
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You have to give your workers the freedom to get the job done with as few limitations as possible.
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"Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the present." ~Marcus Aurelius
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"When a bonsai stops growing, you know it's dead." ~ Japanese Proverb
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Typically, when you write an email, someone else is going to have to respond. Then you will have to respond back. Sometimes you can avoid this whole exchange just by picking up the phone instead and leaving a voice mail.
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"All pressure is self-inflicted. It's what you make of it or how you let it rub off on you." ~ Sebastian Coe
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"As a manager, the important thing is not what happens when you are there, but what happens when you are not there." ~ Ken Blanchard
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