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January 17, 2017

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

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When you argue with a customer, you never “win.” Doing so only drives a wedge between the customer and the business.
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In order to have a successful strategic plan, you need these three elements: a strategic plan, an implementation plan and a way to measure progress of the implementation plan.
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So how do you treat your customers with respect? The answer is quite simple: ask yourself how you would feel if something happened to you.
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Make sure you have provided your staff a way to comment on your effectiveness honestly and without fear. Their input will help you see yourself realistically so you can work on being the best manager you can be.
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For at least a couple weeks, try scheduling your tasks on a calendar -- instead of jotting them onto a list -- to help manage your time.
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If you look at organizations that have embraced empowerment, you typically see workers providing input on work hours and time management. Plus, you also often see collegial decision-making because these companies really do want to encourage more involvement and commitment from staff.
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Getting your customers to return is critical, and as such, is one of those elements that needs careful attention.
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I wrote a column about a month ago in which I emphasized the importance of good manners and realized I left out at least one major issue. This day and age, texting must be part of any discussion about manners.
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Burnout has become more common because technology has blurred the separation between work and other facets of life.
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The bottom line is measuring profitability for each of your products is important to the success of your business. It is also critical that you understand what costs to apply to the measure of profitability.
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Polar Plunge at Aquatica Orlando benefitting Special Olympics Florida
Polar Plunge at Aquatica Orlando benefitting Special Olympics Florida

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