NAVIGATION

December 3, 2016

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

Untitled Document
Even small “white lies” have costs. For example, if your spouse asks you how he or she looks, most people will say they look great or beautiful regardless of how they really feel. However, lying – even about small things – creates a biological response that includes increased blood pressure, perspiration and pulse rate, which polygraph tests use to pinpoint lies with tremendous accuracy.
Read more »
Small companies can benefit by mapping the entire customer experience and evaluating how successful they are at every touchpoint.
Read more »
The reasons annual medical evaluations are so important for individuals are the same reasons annual evaluations are critical for small businesses. They allow entrepreneurs to identify areas with potential to be significant problems so they can address them early.
Read more »
One of the major problems I run into while helping entrepreneurs is hiring the correct folks to do their accounting. I cannot overstate how important this is for every business.
Read more »
Rather than have negative signs in your business, it is much better to speak directly with the customer and answer their questions kindly no matter how many times you have to give the same message.
Read more »
So what does the Mylan example tell us about small business? It is a very clear picture of what not to do when setting prices for your products. Pricing should be fair to both your company and your customers.
Read more »
Anger scares people even if it is directed at someone or something else. When faced with an angry person, most people draw the conclusion that the person is out of control. Whether this is true or not, it scares the heck out of people.
Read more »
I have always felt that nice bosses are much, much better than tough bosses, but it was not until recently that there was any research to back up my belief.
Read more »
The important thing to note about planning for emergencies is that you are not going to know what is going to happen or when. Whether it is a hurricane, computer failure, unexpected demand or another major event, you will rarely have warning, but you can -- and must -- have a viable plan to address any challenge your business might face.
Read more »
Many firms spend a lot of money advertising and networking to try to bring new customers through the door, but best practices say only 10% of sales should come from new customers.
Read more »

Digital Access

DIRECT DIGITAL ACCESS
Add digital to your current subscription, purchase a single digital issue, or start a new subscription to Florida Trend.

TABLE OF CONTENTS
An overview of the features and articles in this month's issue of Florida Trend.

ACCESS THIS ISSUE »

Florida Business News

Florida Trend Video Pick

Over 2 Million Containers, 2,000 Routes
Over 2 Million Containers, 2,000 Routes

See how GE Transportation and the Industrial Internet power CSX Transportation's intermodal business, delivering over 2 million containers across 2,000 routes every year.

Earlier Videos | Viewpoints@FloridaTrend

Ballot Box

With crude facing its largest weekly rally since '09, are you worried about gas prices this holiday season?

  • Not at all!
  • Maybe... a bit...
  • Yes! The Grinch is nigh!

See Results

Ballot Box
Subscribe