NAVIGATION

January 19, 2017

Jerry Osteryoung

Small Business Columnist • Jerry Osteryoung

Jerry Osteryoung
Dr. Jerry Osteryoung

Jerry Osteryoung is a consultant to businesses - he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. His newest book co-authored with Tim O'Brien, "If You Have Employees, You Really Need This Book," is an Amazon.com bestseller. Osteryoung's business advice columns appears every Monday on Florida Trend's Afternoon Pulse email and also on FloridaSmallBusiness.com.

Articles by Osteryoung:

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Make sure you provide the right amount of information when communicating with customers who have issues. Stick to the root cause of the problem. Make sure the customer understands when they will get what they need -- without going into a myriad of details.
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In preparation for a brand new year, I have compiled a list of New Year's resolutions every entrepreneur should consider adding to their 2017 goals.
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When I am helping firms in the process of reorganizing, I always have them develop a new organization chart that is functional, leaving out names at first -- specific employee names will be added later.
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The secret to growing and retaining customers is making sure you have regular contact with them. One of the best ways to do this is to have a loyalty program.
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Focus is the ability to dedicate your attention to just one thing for a period of time.
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It is not good business to build your budget without doing your strategic planning first.
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Running your own business is wonderful! No one is looking over your shoulder or telling you what you should be doing.
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Even small “white lies” have costs. For example, if your spouse asks you how he or she looks, most people will say they look great or beautiful regardless of how they really feel. However, lying – even about small things – creates a biological response that includes increased blood pressure, perspiration and pulse rate, which polygraph tests use to pinpoint lies with tremendous accuracy.
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Small companies can benefit by mapping the entire customer experience and evaluating how successful they are at every touchpoint.
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The reasons annual medical evaluations are so important for individuals are the same reasons annual evaluations are critical for small businesses. They allow entrepreneurs to identify areas with potential to be significant problems so they can address them early.
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