August 2015 Contents

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FEATURES

Research Florida

Research Florida 2015

The $500-million man

Blue-chip investors are betting half a billion dollars on an indie-rock guitarist and science fair geek with a secretive ‘augmented reality’ technology company just south of the Fort Lauderdale airport.

Breeding a solution to citrus greening

The ag industry and researchers are trying everything to stop the greening plague destroying Florida’s citrus business. One tactic: Invent a greening-proof tree.

Research and recrimination on Florida's Treasure Coast

The Treasure Coast's incentive-laden effort to brand itself as the Research Coast has hit some snags.

Hoverfly Technologies

Sector Portrait

The High Tech Corridor

Defense. Communications. Photonics. Research. There are now nearly 20,000 high-tech companies along Florida's I-4 Corridor

Trendlines

Up Front - Publisher's Column
Generational diversity

Andy Corty reflects on how different generations—"the "Greatest Generation," Baby Boomers, Gen X-ers and now the Millennials"—operate in the workplace.

florida Originals
Siren's call: Bringing Weeki Wachee's clamshell roof back to life

John Athanason has helped the mermaid tourist attraction rebound.

Icon
Carl Hiaasen

"Florida has this incredibly welcoming attitude with regards to corruption. This is by far the crookedest place in the United States."

Dining
Making a splash: Less expensive bottled water from Vero Water

Vero Water sells systems that enable restaurants to purify local tap water and market it as upscale bottled water.

OF COUNSEL - Florida Law
Slights: Female attorneys still battle gender bias in the courtroom.

No matter how much they're paid or how much they accomplish, many women attorneys deal with misconceptions and slights based solely on their gender.

Editor's Page
Millennial magnets: Healthy downtowns and urban cores

Either consciously or serendipitously, many Florida communities have been redeveloping their urban cores in ways that position them well to attract millennials and the businesses that hire them.

2015 Best Companies

Best Companies 2015

Florida's Best Companies to Work For

Find out which 100 companies made the cut in Florida Trend's seventh annual Best Companies to Work For rankings.

'We Throw Them Right In'

Online company Squaremouth in St. Petersburg is a successful website that lets users compare travel insurance policies.

Charged up: Will Encell Technology be a competitor for Tesla?

Gainesville tech company makes a storage battery based on technology developed by Thomas Edison.

Around the State

Statewide
Act of revenge? How the 'revenge porn' bill ended up so flawed

A new law makes it a first-degree misdemeanor to "sexually cyberharass" someone. A second violation is a felony. But there's a caveat...

Miami
Writing on the wall: Graffiti helps turn Miami's Wynwood into a hip, new place

In the Wynwood neighborhood of Miami, graffiti covers some 80,000 square feet of walls.

Southeast
Securing the waterfront in Indian River County

Marina redevelopments catering to the growing demand for boat slips and waterside amenities have blossomed since the recession..

Southwest
Branching Out: Rural King plants its roots in southwest Florida

The 55-year-old family company has added stores in Hernando, Citrus, Lake, Lee and Polk counties.

Central
Goal! Orlando's pro soccer team forgoes public funding for a new stadium.

When Florida lawmakers failed to build and renovate four pro sports stadiums around the state, the Orlando City Soccer Club faced a big problem...

Northeast
New-fueled: North Florida reduces its petroleum consumption

A new report has documented dramatic growth in the use of alternative fuels by governments and businesses on the roads, on ships and by rail.

Northwest
Tough lessons: The BP oil spill taught PMI a lesson in diversification

The April 2010 BP oil spill revealed a glaring weakness in the customer base of PMI.

INTERNATIONAL
Silver lining: Florida exports to Asia and Middle East were up

Economic weakness in some parts of South America and Europe drove a 4% decline in Florida exports to foreign countries last year. Asia and the Middle East, however, were bright spots...

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TABLE OF CONTENTS
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Florida Business News

Florida Trend Video Pick

Blind Tampa woman is first to receive bionic eye device in Florida
Blind Tampa woman is first to receive bionic eye device in Florida

Carmen Torres woke up one morning in absolute darkness. It took 16 years and a team of doctors to bring back the light.

Earlier Videos | Viewpoints@FloridaTrend

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